//podcastplus.net/feed/your-business-needs-a-podcast-a-guide-to-increasing-lead-generation-and-transforming-your-brand-into-an-online-influencer-using-podcast-marketing~cccc67af If you want to strengthen trust and credibility with both current and future customers then it may be time to get some B2B Podcasting Insights. This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have.Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy. After listening to this show, you'll be equipped with the knowledge you need to grow your own branded podcast! Sat, 03 Oct 2026 04:04:02 +0000 https://p.podderapp.com/8858474125/podcasts.captivate.fm/media/4390832b-895b-4ce1-91d6-dc58903f1d93/New-podcast-You-re-being-lied-to.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small. Here’s the truth: those numbers don’t matter. Like, at all. In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling averages, I’ll show you what’s worth tracking — and what’s just noise. If you’ve ever felt crushed by your first week’s downloads, this one’s going to reset how you think about podcast success. Mentioned in this episode: Free PLOT workbook A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Fi... Sat, 16 Aug 2025 05:00:00 +0000 https://p.podderapp.com/8858474125/podcasts.captivate.fm/media/4390832b-895b-4ce1-91d6-dc58903f1d93/New-podcast-You-re-being-lied-to.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 https://p.podderapp.com/8858474125/podcasts.captivate.fm/media/4390832b-895b-4ce1-91d6-dc58903f1d93/New-podcast-You-re-being-lied-to.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small. Here’s the truth: those numbers don’t matter. Like, at all. In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling averages, I’ll show you what’s worth tracking — and what’s just noise. If you’ve ever felt crushed by your first week’s downloads, this one’s going to reset how you think about podcast success. Mentioned in this episode: Free PLOT workbook A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Fi... Sat, 16 Aug 2025 05:00:00 +0000 https://p.podderapp.com/8858474125/podcasts.captivate.fm/media/4390832b-895b-4ce1-91d6-dc58903f1d93/New-podcast-You-re-being-lied-to.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 https://podcasts.captivate.fm/media/c6b98d7a-ad70-4db5-ad33-50cdc8fa286e/Opportunities-for-B2B-Brands-in-Podcasting-in-2025.mp3 B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium. While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships. A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive sales. As the podcasting landscape evolves, it is imperative for B2B entities to position themselves at the forefront, lest they find themselves relegated to the side-lines in this rapidly advancing field. Takeaways: B2B brands are presented with an unprecedented opportunity to harness podcasting for community growth and engagement. Current projections indicate podcast crea... Mon, 14 Apr 2025 16:35:00 +0000 https://podcasts.captivate.fm/media/c6b98d7a-ad70-4db5-ad33-50cdc8fa286e/Opportunities-for-B2B-Brands-in-Podcasting-in-2025.mp3 https://podcasts.captivate.fm/media/c6b98d7a-ad70-4db5-ad33-50cdc8fa286e/Opportunities-for-B2B-Brands-in-Podcasting-in-2025.mp3 B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium. While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships. A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive sales. As the podcasting landscape evolves, it is imperative for B2B entities to position themselves at the forefront, lest they find themselves relegated to the side-lines in this rapidly advancing field. Takeaways: B2B brands are presented with an unprecedented opportunity to harness podcasting for community growth and engagement. Current projections indicate podcast crea... Mon, 14 Apr 2025 16:35:00 +0000 https://podcasts.captivate.fm/media/c6b98d7a-ad70-4db5-ad33-50cdc8fa286e/Opportunities-for-B2B-Brands-in-Podcasting-in-2025.mp3 https://podcasts.captivate.fm/media/31aba29f-5fe8-4db2-abee-831b52b6af3c/Branded-Podcasts-The-Future-Of-Marketing.mp3 In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing? I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts. This report has uncovered that branded podcasts aren't just a fresh fad. They're genuinely engaging audiences and, more importantly, generating real business results. Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience. We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip. You'll learn about the concept of the "halo effect," some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners. See the ... Wed, 19 Feb 2025 18:00:00 +0000 https://podcasts.captivate.fm/media/31aba29f-5fe8-4db2-abee-831b52b6af3c/Branded-Podcasts-The-Future-Of-Marketing.mp3 https://podcasts.captivate.fm/media/31aba29f-5fe8-4db2-abee-831b52b6af3c/Branded-Podcasts-The-Future-Of-Marketing.mp3 In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing? I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts. This report has uncovered that branded podcasts aren't just a fresh fad. They're genuinely engaging audiences and, more importantly, generating real business results. Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience. We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip. You'll learn about the concept of the "halo effect," some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners. See the ... Wed, 19 Feb 2025 18:00:00 +0000 https://podcasts.captivate.fm/media/31aba29f-5fe8-4db2-abee-831b52b6af3c/Branded-Podcasts-The-Future-Of-Marketing.mp3 https://podcasts.captivate.fm/media/a9ce1379-be50-4b5a-aa4a-7ceeff47687c/Best-microphones-for-branded-podcasts-in-2025.mp3 Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting. He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters. His insights into the mid-range microphones, like the Shure MV7 and Rode Podmic, reveal how these models not only enhance audio quality but also provide user-friendly features for those venturing into more professional territories. The episode also delves into premium options, including the legendary Shure SM7B, known for its remarkable sound capture and background noise rejection. Veglio's candid critique of the Blue Yeti highlights comm... Fri, 10 Jan 2025 06:00:00 +0000 https://podcasts.captivate.fm/media/a9ce1379-be50-4b5a-aa4a-7ceeff47687c/Best-microphones-for-branded-podcasts-in-2025.mp3 https://podcasts.captivate.fm/media/a9ce1379-be50-4b5a-aa4a-7ceeff47687c/Best-microphones-for-branded-podcasts-in-2025.mp3 Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting. He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters. His insights into the mid-range microphones, like the Shure MV7 and Rode Podmic, reveal how these models not only enhance audio quality but also provide user-friendly features for those venturing into more professional territories. The episode also delves into premium options, including the legendary Shure SM7B, known for its remarkable sound capture and background noise rejection. Veglio's candid critique of the Blue Yeti highlights comm... Fri, 10 Jan 2025 06:00:00 +0000 https://podcasts.captivate.fm/media/a9ce1379-be50-4b5a-aa4a-7ceeff47687c/Best-microphones-for-branded-podcasts-in-2025.mp3 https://podcasts.captivate.fm/media/b7d277bc-f4f0-4c4d-a0e5-a6d4d18101e3/The-Asylum-Trailer-Release.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform. We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly. Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements. From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends. But we're not just going to dish on the 'din – we're also bring in some of the platform's experts to share their insights on business, LinkedIn strategies, and the realities of professional networking. But let me be clear. This is not a LinkedIn educational podcast. Our goal isn't to make you better informed about LinkedIn. There are plenty of LinkedIn themed podcasts that will do that far better. This podcast has one goal. ... Fri, 28 Jun 2024 06:00:00 +0000 https://podcasts.captivate.fm/media/b7d277bc-f4f0-4c4d-a0e5-a6d4d18101e3/The-Asylum-Trailer-Release.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 https://podcasts.captivate.fm/media/b7d277bc-f4f0-4c4d-a0e5-a6d4d18101e3/The-Asylum-Trailer-Release.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24 Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform. We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly. Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements. From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends. But we're not just going to dish on the 'din – we're also bring in some of the platform's experts to share their insights on business, LinkedIn strategies, and the realities of professional networking. But let me be clear. This is not a LinkedIn educational podcast. Our goal isn't to make you better informed about LinkedIn. There are plenty of LinkedIn themed podcasts that will do that far better. This podcast has one goal. ... Fri, 28 Jun 2024 06:00:00 +0000 https://podcasts.captivate.fm/media/b7d277bc-f4f0-4c4d-a0e5-a6d4d18101e3/The-Asylum-Trailer-Release.mp3?played_on=f8514764-f36e-4820-917b-9ccb2d4edc24