//podcastplus.net/feed/uppwards-the-b2b-marketing-podcast~5537b290 Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free. Wed, 10 Jun 2026 02:24:57 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/271e526d-8a64-4282-ba53-bd91f7ea6dc2/uppwards-podcast-episode-4_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It Richard Shotton - The Choice Factory Malcolm Gladwell - Talking to Strangers Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage) Fri, 29 Apr 2022 08:35:00 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/271e526d-8a64-4282-ba53-bd91f7ea6dc2/uppwards-podcast-episode-4_tc.mp3?aid=rss_feed&feed=UevK3oov https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/271e526d-8a64-4282-ba53-bd91f7ea6dc2/uppwards-podcast-episode-4_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It Richard Shotton - The Choice Factory Malcolm Gladwell - Talking to Strangers Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage) Fri, 29 Apr 2022 08:35:00 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/271e526d-8a64-4282-ba53-bd91f7ea6dc2/uppwards-podcast-episode-4_tc.mp3?aid=rss_feed&feed=UevK3oov https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/271e526d-8a64-4282-ba53-bd91f7ea6dc2/uppwards-podcast-episode-4_tc.mp3?aid=rss_feed Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It Richard Shotton - The Choice Factory Malcolm Gladwell - Talking to Strangers Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage) Tue, 22 Oct 2019 08:35:28 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/271e526d-8a64-4282-ba53-bd91f7ea6dc2/uppwards-podcast-episode-4_tc.mp3?aid=rss_feed https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/4b9a2160-b491-4f8e-95ad-4e338df212e1/uppwards_episode_3_tc.mp3?aid=rss_feed Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems Sun, 22 Sep 2019 19:49:06 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/4b9a2160-b491-4f8e-95ad-4e338df212e1/uppwards_episode_3_tc.mp3?aid=rss_feed https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/4b9a2160-b491-4f8e-95ad-4e338df212e1/uppwards_episode_3_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems Sun, 22 Sep 2019 19:49:06 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/4b9a2160-b491-4f8e-95ad-4e338df212e1/uppwards_episode_3_tc.mp3?aid=rss_feed&feed=UevK3oov https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/4b9a2160-b491-4f8e-95ad-4e338df212e1/uppwards_episode_3_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems Sun, 22 Sep 2019 19:49:06 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/4b9a2160-b491-4f8e-95ad-4e338df212e1/uppwards_episode_3_tc.mp3?aid=rss_feed&feed=UevK3oov https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/7fd36fad-77a8-41d9-ad2a-a43abe92a33e/uppwards_podcast_episode_2_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey Watch The Great Hack on Netflix See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645 Thu, 22 Aug 2019 15:14:59 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/7fd36fad-77a8-41d9-ad2a-a43abe92a33e/uppwards_podcast_episode_2_tc.mp3?aid=rss_feed&feed=UevK3oov https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/7fd36fad-77a8-41d9-ad2a-a43abe92a33e/uppwards_podcast_episode_2_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey Watch The Great Hack on Netflix See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645 Thu, 22 Aug 2019 15:14:59 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/7fd36fad-77a8-41d9-ad2a-a43abe92a33e/uppwards_podcast_episode_2_tc.mp3?aid=rss_feed&feed=UevK3oov https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/7fd36fad-77a8-41d9-ad2a-a43abe92a33e/uppwards_podcast_episode_2_tc.mp3?aid=rss_feed Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey Watch The Great Hack on Netflix See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645 Thu, 22 Aug 2019 15:14:58 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/7fd36fad-77a8-41d9-ad2a-a43abe92a33e/uppwards_podcast_episode_2_tc.mp3?aid=rss_feed https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/60d7bd88-dbfc-481d-b38e-9365a6a89a18/uppwards_podcast_episode_1_long_and_short_term_balance_tc.mp3?aid=rss_feed&feed=UevK3oov Chat to us on Twitter: @ UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake Wed, 03 Jul 2019 13:14:38 +0000 https://cdn.simplecast.com/audio/2880f3/2880f392-d5b4-493f-9cb3-f4647d998594/60d7bd88-dbfc-481d-b38e-9365a6a89a18/uppwards_podcast_episode_1_long_and_short_term_balance_tc.mp3?aid=rss_feed&feed=UevK3oov