//podcastplus.net/feed/the-zac-anesbury-show~2800ae47 The Zac Anesbury Show is your marketing podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketing academics and practitioners worldwide. Tue, 11 Aug 2026 15:19:10 +0000 https://www.buzzsprout.com/776153/episodes/17843929-from-leadership-to-promotion-the-pathway-to-career-advancement-assoc-prof-benedetta-crisafulli.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Profes... Thu, 25 Sep 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17843929-from-leadership-to-promotion-the-pathway-to-career-advancement-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17843835-from-leadership-to-promotion-the-pathway-to-career-advancement-assoc-prof-benedetta-crisafulli.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Profes... Sat, 20 Sep 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17843835-from-leadership-to-promotion-the-pathway-to-career-advancement-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17727309-the-power-of-mentorship-transformative-advice-from-top-mentors-assoc-prof-benedetta-crisafulli.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Profes... Mon, 15 Sep 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17727309-the-power-of-mentorship-transformative-advice-from-top-mentors-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17727288-how-to-juggle-industry-and-academic-responsibilities-effectively-assoc-prof-benedetta-crisafulli.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Profes... Wed, 10 Sep 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17727288-how-to-juggle-industry-and-academic-responsibilities-effectively-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17727276-thesis-proposal-vs-thesis-completion-which-is-harder-assoc-prof-benedetta-crisafulli.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Profes... Fri, 05 Sep 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17727276-thesis-proposal-vs-thesis-completion-which-is-harder-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17727270-embracing-change-moving-to-pursue-new-opportunities-assoc-prof-benedetta-crisafulli.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Profes... Sun, 31 Aug 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17727270-embracing-change-moving-to-pursue-new-opportunities-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17669572-get-to-know-assoc-prof-benedetta-crisafulli-reader-in-marketing.mp3 Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest ... Tue, 26 Aug 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17669572-get-to-know-assoc-prof-benedetta-crisafulli-reader-in-marketing.mp3 https://www.buzzsprout.com/776153/episodes/17669347-the-zac-anesbury-show-s03e03-insights-from-assoc-prof-benedetta-crisafulli.mp3 Welcome! On today’s podcast, we have Associate Professor Benedetta Crisafulli. Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success.  Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years.  So, without further ado – Benedetta Crisafulli! —... Thu, 21 Aug 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17669347-the-zac-anesbury-show-s03e03-insights-from-assoc-prof-benedetta-crisafulli.mp3 https://www.buzzsprout.com/776153/episodes/17556059-how-to-secure-your-first-job-advice-for-students-and-graduates-assoc-prof-re-an-muller.mp3 Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show Sat, 16 Aug 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17556059-how-to-secure-your-first-job-advice-for-students-and-graduates-assoc-prof-re-an-muller.mp3 https://www.buzzsprout.com/776153/episodes/17556058-improving-performance-reviews-strategies-for-constructive-feedback-assoc-prof-re-an-muller.mp3 Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show Mon, 11 Aug 2025 20:30:00 +0000 https://www.buzzsprout.com/776153/episodes/17556058-improving-performance-reviews-strategies-for-constructive-feedback-assoc-prof-re-an-muller.mp3