//podcastplus.net/feed/the-seven-deadly-sins-of-b2b-marketing~a0fe1ca6 The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. In each episode, a senior B2B marketer discusses the deadly marketing sins that most appall them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series Thu, 08 Oct 2026 04:21:28 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5a2e8209-d61e-4160-af4a-ab3e00a83c93/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1578967281 Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on autopilot and being too greedy for sales to develop high-value content. Tue, 14 Jan 2020 02:00:00 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5a2e8209-d61e-4160-af4a-ab3e00a83c93/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1578967281 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5a2e8209-d61e-4160-af4a-ab3e00a83c93/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1578967281 Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on autopilot and being too greedy for sales to develop high-value content. See omnystudio.com/listener for privacy information. Tue, 14 Jan 2020 02:00:00 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5a2e8209-d61e-4160-af4a-ab3e00a83c93/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1578967281 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5f9bae7d-34db-41c9-9879-ab2100a728db/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1576461729 Amie Stankiste,  Senior Director – Global Marketing at S&P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial services marketing and the thinking behind ‘account-based engagement’. Mon, 16 Dec 2019 02:00:00 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5f9bae7d-34db-41c9-9879-ab2100a728db/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1576461729 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5f9bae7d-34db-41c9-9879-ab2100a728db/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1576461729 Amie Stankiste,  Senior Director – Global Marketing at S&P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial services marketing and the thinking behind ‘account-based engagement’. See omnystudio.com/listener for privacy information. Mon, 16 Dec 2019 02:00:00 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/5f9bae7d-34db-41c9-9879-ab2100a728db/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1576461729 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/cb0eeef1-4c85-4dd7-ae53-aaf6009d630b/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1572444290 David Carmichael, Executive, Global Solutions and Industry Marketing at the Accenture-Microsoft joint venture Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy. Wed, 30 Oct 2019 09:34:22 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/cb0eeef1-4c85-4dd7-ae53-aaf6009d630b/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1572444290 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/cb0eeef1-4c85-4dd7-ae53-aaf6009d630b/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1572444290 David Carmichael, Executive, Global Solutions and Industry Marketing at the Accenture-Microsoft joint venture Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy. See omnystudio.com/listener for privacy information. Wed, 30 Oct 2019 09:34:22 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/cb0eeef1-4c85-4dd7-ae53-aaf6009d630b/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1572444290 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/b76751ca-17dd-41b0-8857-aae800a75b3a/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1571826382 Conor Coughlan, Chief Marketing Officer of Fenergo, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that frustrate them and of which they are occasionally guilty. Conor explains his approach to account-based marketing and how he manages aligning teams across regions. Wed, 16 Oct 2019 10:10:40 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/b76751ca-17dd-41b0-8857-aae800a75b3a/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1571826382 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/b76751ca-17dd-41b0-8857-aae800a75b3a/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1571826382 Conor Coughlan, Chief Marketing Officer of Fenergo, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that frustrate them and of which they are occasionally guilty. Conor explains his approach to account-based marketing and how he manages aligning teams across regions. See omnystudio.com/listener for privacy information. Wed, 16 Oct 2019 10:10:40 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/b76751ca-17dd-41b0-8857-aae800a75b3a/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1571826382 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/2eba44f2-f6c7-41bf-ada7-aa87010156b1/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1562859765 David Burnand, Senior Director, EMEA Marketing for Box, and Sins host Simon McEvoy, Omobono UK Head of Strategy discuss the sins of modern marketing that madden them and of which they are occasionally guilty.   David joined Box this year. He is a previous Director of Enterprise Marketing EMEA for Adobe and has held global marketing leadership roles at Siemens and Atos. He also led the London office of Stein IAS – the World’s most awarded B2B agency. Thu, 11 Jul 2019 15:39:47 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/2eba44f2-f6c7-41bf-ada7-aa87010156b1/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1562859765 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/2eba44f2-f6c7-41bf-ada7-aa87010156b1/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1562859765 David Burnand, Senior Director, EMEA Marketing for Box, and Sins host Simon McEvoy, Omobono UK Head of Strategy discuss the sins of modern marketing that madden them and of which they are occasionally guilty.   David joined Box this year. He is a previous Director of Enterprise Marketing EMEA for Adobe and has held global marketing leadership roles at Siemens and Atos. He also led the London office of Stein IAS – the World’s most awarded B2B agency. See omnystudio.com/listener for privacy information. Thu, 11 Jul 2019 15:39:47 +0000 https://traffic.omny.fm/d/clips/2e9a850c-e6b9-48c2-afec-a8f8010f70f4/11c8ab18-955e-4bfe-97f7-aa3f00968840/2eba44f2-f6c7-41bf-ada7-aa87010156b1/audio.mp3?utm_source=Podcast&in_playlist=b8d51ba6-36b5-43ec-9cc2-aa4900b10289&t=1562859765