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<title>The Outsourced Marketing Department</title>
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<description>Want to amp up your marketing? Great, you are in the right place! The team at RSM Marketing Services is here to talk all things marketing from video to paid ads to social media and more. The level of expertise within RSM casts a wide net and, this marketing podcast, we want to share that knowledge! Learn more about how our marketing pros do their thing and gain insight. RSM is known for the Outsourced Marketing Department (OMD) model which gives companies access to a comprehensive team of marketers to complete nearly any marketing task. Ready to dive into the marketing world?</description>
<pubDate>Thu, 04 Jun 2026 23:08:55 +0000</pubDate>
<item>
<title>How to Find a Digital Marketing Company That’s Right For Your Business.</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4717048/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-18%2F24106852-44100-2-118373e595183.mp3</link>
<description>  In episode 7 of the “RSM Marketing” Podcast, Ryan Clem covers the digital marketing basics with Scott Schaper, president of RSM’s KC market and Ashley Robinson, the social media team lead. The team discusses RSM’s digital marketing capabilities, what it means to be a Google Partner, how clients can identify the right digital marketing partner and what’s on the horizon for Google and Facebook. Listen in as Ryan, Scott and Ashley share valuable information for anyone interested in pursuing digital marketing campaigns!  </description>
<pubDate>Tue, 24 Sep 2019 14:34:51 +0000</pubDate>
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<item>
<title>How to Find a Digital Marketing Company That’s Right For Your Business.</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4717048/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-18%2F24106852-44100-2-118373e595183.mp3</link>
<description>  In episode 7 of the “RSM Marketing” Podcast, Ryan Clem covers the digital marketing basics with Scott Schaper, president of RSM’s KC market and Ashley Robinson, the social media team lead. The team discusses RSM’s digital marketing capabilities, what it means to be a Google Partner, how clients can identify the right digital marketing partner and what’s on the horizon for Google and Facebook. Listen in as Ryan, Scott and Ashley share valuable information for anyone interested in pursuing digital marketing campaigns!  </description>
<pubDate>Tue, 24 Sep 2019 14:34:51 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4717048/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-18%2F24106852-44100-2-118373e595183.mp3</guid>
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<item>
<title>I’m interested in video work, what’s next?</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534976/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22672456-48000-2-4db31c2cc9752.mp3</link>
<description>   In episode 6 of the “Marketing Made Easy” Podcast Series, Ryan Clem discusses RSM Marketing’s video capabilities with Peter Espinosa, the Executive Producer of Hydraulic Studios, RSM’s video production studio. Can an iPhone video get the job done? What goes into quoting a video? What can clients expect during a video shoot? How do you make a video more compelling, especially on social media? Listen in as Ryan and Peter talk about the expertise that the Hydraulic Studios team brings while keeping things super simple for clients.   </description>
<pubDate>Fri, 06 Sep 2019 20:50:38 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534976/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22672456-48000-2-4db31c2cc9752.mp3</guid>
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<item>
<title>I’m interested in video work, what’s next?</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534976/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22672456-48000-2-4db31c2cc9752.mp3</link>
<description>   In episode 6 of the “Marketing Made Easy” Podcast Series, Ryan Clem discusses RSM Marketing’s video capabilities with Peter Espinosa, the Executive Producer of Hydraulic Studios, RSM’s video production studio. Can an iPhone video get the job done? What goes into quoting a video? What can clients expect during a video shoot? How do you make a video more compelling, especially on social media? Listen in as Ryan and Peter talk about the expertise that the Hydraulic Studios team brings while keeping things super simple for clients.   </description>
<pubDate>Fri, 06 Sep 2019 20:50:38 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534976/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22672456-48000-2-4db31c2cc9752.mp3</guid>
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<item>
<title>How do large companies use an OMD?</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534837/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671528-44100-2-5f67865d7a21d.mp3</link>
<description>  In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates welcomes back Mike Snyder of RSM Marketing Services on how large companies use OMD. How does OMD integrate with existing marketing solutions? How does OMD work in a franchise environment? What is the value added of an OMD to a large company? Listen in as Mike discusses with Ryan how OMD works in this setting, his experience as a past CEO of an advertising agency and how OMD is delivering where agencies leave off.  </description>
<pubDate>Fri, 06 Sep 2019 20:37:11 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534837/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671528-44100-2-5f67865d7a21d.mp3</guid>
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<item>
<title>How do large companies use an OMD?</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534837/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671528-44100-2-5f67865d7a21d.mp3</link>
<description>  In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates welcomes back Mike Snyder of RSM Marketing Services on how large companies use OMD. How does OMD integrate with existing marketing solutions? How does OMD work in a franchise environment? What is the value added of an OMD to a large company? Listen in as Mike discusses with Ryan how OMD works in this setting, his experience as a past CEO of an advertising agency and how OMD is delivering where agencies leave off.  </description>
<pubDate>Fri, 06 Sep 2019 20:37:11 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534837/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671528-44100-2-5f67865d7a21d.mp3</guid>
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<item>
<title>How to Get the Most Out of Your OMD</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534801/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671311-44100-2-d14852d8508ea.mp3</link>
<description>  In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates is back with Bruce Rowley of RSM Marketing Services on how to get the most out of your OMD. How do you get the ball rolling? What do the first 30 days look like? How do you keep the momentum going? When to scale up and when to hunker down? Listen in as Ryan and Bruce talk about setting your OMD up for success, past experiences in OMD success and how to get the highest value from your OMD.  </description>
<pubDate>Fri, 06 Sep 2019 20:33:35 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534801/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671311-44100-2-d14852d8508ea.mp3</guid>
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</item>
<item>
<title>How to Get the Most Out of Your OMD</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534801/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671311-44100-2-d14852d8508ea.mp3</link>
<description>  In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates is back with Bruce Rowley of RSM Marketing Services on how to get the most out of your OMD. How do you get the ball rolling? What do the first 30 days look like? How do you keep the momentum going? When to scale up and when to hunker down? Listen in as Ryan and Bruce talk about setting your OMD up for success, past experiences in OMD success and how to get the highest value from your OMD.  </description>
<pubDate>Fri, 06 Sep 2019 20:33:35 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534801/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22671311-44100-2-d14852d8508ea.mp3</guid>
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<item>
<title>OMD vs In-House Marketing Departments</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534724/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22670911-44100-2-35d4c1becfcac.mp3</link>
<description>  In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates discusses with Mike Snyder of RSM Marketing Services how OMD compares to in-house marketing. Having spent a decade as the director of marketing for a national retailer, Ryan is quite familiar with the challenges of running a marketing team and working with an outside agency. Listen in as Ryan and Mike discuss the logistics and strategic tactics of OMD vs. in-house and define the added value of an OMD over a full-time hire.  </description>
<pubDate>Fri, 06 Sep 2019 20:26:34 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534724/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22670911-44100-2-35d4c1becfcac.mp3</guid>
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<item>
<title>OMD vs In-House Marketing Departments</title>
<link>https://anchor.fm/s/ddd360c/podcast/play/4534724/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22670911-44100-2-35d4c1becfcac.mp3</link>
<description>  In this episode of the Outsourced Marketing Department Podcast, Ryan W. Gates discusses with Mike Snyder of RSM Marketing Services how OMD compares to in-house marketing. Having spent a decade as the director of marketing for a national retailer, Ryan is quite familiar with the challenges of running a marketing team and working with an outside agency. Listen in as Ryan and Mike discuss the logistics and strategic tactics of OMD vs. in-house and define the added value of an OMD over a full-time hire.  </description>
<pubDate>Fri, 06 Sep 2019 20:26:34 +0000</pubDate>
<guid>https://anchor.fm/s/ddd360c/podcast/play/4534724/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-8-6%2F22670911-44100-2-35d4c1becfcac.mp3</guid>
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