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<title>The Influence of Media on Culture</title>
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<pubDate>Wed, 21 Oct 2026 14:23:20 +0000</pubDate>
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<title>Module 6, Part 4 - Advertising Techniques, Emotion, continued</title>
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<description>The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.  </description>
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<title>Module 6, Part 4 - Advertising Techniques, Emotion, continued</title>
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<title>Module 6, Part 4 - Advertising Techniques, Emotion</title>
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<description>The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.  </description>
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<title>Module 6, Part 3 - Advertising Techniques, Facts</title>
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<description>The three main types of factual appeal are features, demonstration, and price.  </description>
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<title>Module 6, Part 2 - Advertising Techniques, Motivation</title>
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<description>There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.</description>
<pubDate>Tue, 14 Aug 2007 02:28:04 +0000</pubDate>
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<description>There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.  </description>
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<title>Module 6, Part 1 - Advertising Literacy, continued</title>
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<description>The three categories of advertising - the hard sell, the soft sell, and positioning or branding.  </description>
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<description>The three categories of advertising - the hard sell, the soft sell, and positioning or branding.</description>
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