//podcastplus.net/feed/the-advertising-antidote~6a4e40c5 The Advertising Antidote is where retailers discover how to attract, impress and manage their customers. For higher traffic, bigger profits and more referrals. Tue, 01 Sep 2026 20:28:56 +0000 https://api.spreaker.com/download/episode/11875020/rock_album_marketing.mp3 Everyone has been talking about a possible Led Zeppelin reunion for 2017. Catches the eye doesn't it? That's why we ask the  following question. What if retailers marketed their products like the Rock Albums were marketed and promoted? No, we're not talking free black light posters here, or are we? Listen in and discover....   What they share in common. Where they differ. What strategies come from Rocking out.   Tip of the week. Perception of value will control potential profits. Tue, 16 May 2017 05:40:56 +0000 https://api.spreaker.com/download/episode/11875020/rock_album_marketing.mp3 https://api.spreaker.com/download/episode/11875020/rock_album_marketing.mp3 Everyone has been talking about a possible Led Zeppelin reunion for 2017. Catches the eye doesn't it? That's why we ask the  following question. What if retailers marketed their products like the Rock Albums were marketed and promoted? No, we're not talking free black light posters here, or are we? Listen in and discover....   What they share in common. Where they differ. What strategies come from Rocking out.   Tip of the week. Perception of value will control potential profits. Tue, 16 May 2017 05:40:56 +0000 https://api.spreaker.com/download/episode/11875020/rock_album_marketing.mp3 https://api.spreaker.com/download/episode/11824735/personailty_hiring_for_retail.mp3 Personality testing your employees is no guarantee of future success. It's only a measurement of how to manage the different personality types. And, once you understand the different types, you'll better understand who fits your stores needs best. Identify the types. What are the Big 5? Do the Big 5 meet your needs? How many types of tests are there?   And... Hear the easiest and quickest test that weeds out two basic types, the ones that charge ahead and the ones that stop at every obstacle they face. Tue, 09 May 2017 11:00:00 +0000 https://api.spreaker.com/download/episode/11824735/personailty_hiring_for_retail.mp3 https://api.spreaker.com/download/episode/11824735/personailty_hiring_for_retail.mp3 Personality testing your employees is no guarantee of future success. It's only a measurement of how to manage the different personality types. And, once you understand the different types, you'll better understand who fits your stores needs best. Identify the types. What are the Big 5? Do the Big 5 meet your needs? How many types of tests are there?   And... Hear the easiest and quickest test that weeds out two basic types, the ones that charge ahead and the ones that stop at every obstacle they face. Tue, 09 May 2017 11:00:00 +0000 https://api.spreaker.com/download/episode/11824735/personailty_hiring_for_retail.mp3 https://api.spreaker.com/download/episode/11767687/can_blogs_drive_customers_to_your_store.mp3 Can Blogs Drive Customers To Your Store?  Our Industry Einstein Stevin Dee knows  they do. Prove it and share said Romeo. Challenge accepted said Stevin. His take on the importance and effectiveness of Blogs as an addition to your current marketing strategy, will help drive customers and uniquely position your store. Become the go- to experts. Find a new audience. Turn audience members into prospects. And benefits massively outweigh inaction. Connect with like minded people. Connect directly. Be thought of as the expert. Minimize price objections. Maximize profits. Maximize your store reputation. Not enough? See better search rankings on the web-HUGE. Enjoy better online engagement from customers. So why don't you try? Discover the main reason why stores fail to try. And... Use the suggestions laid out in this episode for launching your Blog along with some excellent tips on writing the Blog itself. Tue, 02 May 2017 18:00:00 +0000 https://api.spreaker.com/download/episode/11767687/can_blogs_drive_customers_to_your_store.mp3 https://api.spreaker.com/download/episode/11767687/can_blogs_drive_customers_to_your_store.mp3 Can Blogs Drive Customers To Your Store?  Our Industry Einstein Stevin Dee knows  they do. Prove it and share said Romeo. Challenge accepted said Stevin. His take on the importance and effectiveness of Blogs as an addition to your current marketing strategy, will help drive customers and uniquely position your store. Become the go- to experts. Find a new audience. Turn audience members into prospects. And benefits massively outweigh inaction. Connect with like minded people. Connect directly. Be thought of as the expert. Minimize price objections. Maximize profits. Maximize your store reputation. Not enough? See better search rankings on the web-HUGE. Enjoy better online engagement from customers. So why don't you try? Discover the main reason why stores fail to try. And... Use the suggestions laid out in this episode for launching your Blog along with some excellent tips on writing the Blog itself. Tue, 02 May 2017 18:00:00 +0000 https://api.spreaker.com/download/episode/11767687/can_blogs_drive_customers_to_your_store.mp3 https://api.spreaker.com/download/episode/11714971/genz_speaks_and_retailers_should_listen_1.mp3 Standing and gazing out the front window of your store you see a cloud on the distant horizon. You look closer. It's moving closer. It's not a cloud. It's a mass of humanity slowly shuffling towards your store. Arms outstretched, a glazed and distant look in their eyes,slack jawed faces filled with hunger. Hunger for what? Suddenly you're filled with fear and dread. Is this it? The Zombie Apocalypse? Don't be ridiculous, it's Generation Z, a subset of the Millennials. They have money to spend, they'll eventually grow into one of the largest demographics, and all they need are the right reasons to choose your store. Discover... What they look for. How they shop. Where they shop. How they compare to other demographics. How technology affects their customer experience in your store. And.. The 3 things your store needs to keep this group engaged at your store. Tue, 25 Apr 2017 15:15:36 +0000 https://api.spreaker.com/download/episode/11714971/genz_speaks_and_retailers_should_listen_1.mp3 https://api.spreaker.com/download/episode/11714971/genz_speaks_and_retailers_should_listen_1.mp3 Standing and gazing out the front window of your store you see a cloud on the distant horizon. You look closer. It's moving closer. It's not a cloud. It's a mass of humanity slowly shuffling towards your store. Arms outstretched, a glazed and distant look in their eyes,slack jawed faces filled with hunger. Hunger for what? Suddenly you're filled with fear and dread. Is this it? The Zombie Apocalypse? Don't be ridiculous, it's Generation Z, a subset of the Millennials. They have money to spend, they'll eventually grow into one of the largest demographics, and all they need are the right reasons to choose your store. Discover... What they look for. How they shop. Where they shop. How they compare to other demographics. How technology affects their customer experience in your store. And.. The 3 things your store needs to keep this group engaged at your store. Tue, 25 Apr 2017 15:15:36 +0000 https://api.spreaker.com/download/episode/11714971/genz_speaks_and_retailers_should_listen_1.mp3 https://api.spreaker.com/download/episode/11655979/how_to_use_a_customers_name_for_maximum_impact.mp3 The most important piece of information your customer needs to hear in your store, is their name- The Advertising Antidote It's pretty simple really. By using their name you will increase sales and build value. The value proposal for using names Helps you Talk To Your Customers, Not At them (hear our  podcast of the same name) Helps create customer loyalty. Makes you look more competent and professional than the competition. Helps build trust. Breaks through all the noise and pulls attention to the sale at hand. A quick word of caution. There's definitely a break out point where it can be overused. So be careful. Start today, because we know  it is completely under utilized and will help impact your customer experience, and the all important bottom line. Tue, 18 Apr 2017 11:00:00 +0000 https://api.spreaker.com/download/episode/11655979/how_to_use_a_customers_name_for_maximum_impact.mp3 https://api.spreaker.com/download/episode/11655979/how_to_use_a_customers_name_for_maximum_impact.mp3 The most important piece of information your customer needs to hear in your store, is their name- The Advertising Antidote It's pretty simple really. By using their name you will increase sales and build value. The value proposal for using names Helps you Talk To Your Customers, Not At them (hear our  podcast of the same name) Helps create customer loyalty. Makes you look more competent and professional than the competition. Helps build trust. Breaks through all the noise and pulls attention to the sale at hand. A quick word of caution. There's definitely a break out point where it can be overused. So be careful. Start today, because we know  it is completely under utilized and will help impact your customer experience, and the all important bottom line. Tue, 18 Apr 2017 11:00:00 +0000 https://api.spreaker.com/download/episode/11655979/how_to_use_a_customers_name_for_maximum_impact.mp3