//podcastplus.net/feed/strategic-storytelling~27a4bf57 Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed! Wed, 07 Oct 2026 07:09:54 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-origin-story-edited.mp3?dest-id=731517   If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings. But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client? In this episode, we explore how you can transform the most common origin story question into a powerful marketing tool. You'll learn how to frame your response to show your passion, uniqueness, and credibility—without sounding scripted or obnioxious. You will discover: Why most people waste their origin story—and how not to toss yours away Two origin story strategies:  Show your passion or highlight your unique difference What to do if your origin story doesn’t fit those categories A pro tip for “connecting the dots” between an unrelated past career and your current offer (so you increase your credibility) How to use your story as part of your websit... Fri, 11 Jul 2025 07:03:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-origin-story-edited.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/other-people-stories-edited.mp3?dest-id=731517   We usually talk about the stories we tell about ourselves.  We use stories to showcase our marketable qualities. We explain and promote our offers. In this episode, we flip the script. We focus on getting other people to tell their stories. Often their stories will be essential for our own marketing.   For example, when you interview a podcast guest, you want that guest to tell an exciting story that will be memorable to your audience. When you ask for a testimonial, you want a story about how you helped the client. When you conduct client research or an intake interview, you want the client's uncensored point of view. Too many entrepreneurs rely on generic “why” questions and end up with boring, same-old answers. Besides your own storytelling, you want to find a way to get others to tell their stories.  On this episode,  you’ll discover: ...Why “why” questions sabotage your interviews ...Questions to ask to spark meaningful, entertaining stories  ...The four-part in... Fri, 04 Jul 2025 07:12:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/other-people-stories-edited.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-money-edited.mp3?dest-id=731517 We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling , I  break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to  earn . What You’ll Learn: The difference between “fun to tell” and strategic stories How stories can help you plan, clarify, and position your business What makes a selling story and how to craft one How storytelling keeps you from killing the sale by being too pushy  Tips to use storytelling to connect with your audience’s “before” picture Resources Mentioned: Cast the charac... Fri, 27 Jun 2025 07:03:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-money-edited.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/podmentor.mp3?dest-id=731517 When you're a solopreneur or running a right-sized business, hiring a mentor isn’t as simple as following someone else’s success story. In this episode of Strategic Storytelling , we unpack the reasons why traditional mentor models — often built for corporate careers or celebrity entrepreneurs — don’t work for most small business owners. You’ll discover: Why their story may be inspiring... but useless to your business How to identify the right kind of support based on your business archetype Three powerful alternatives to traditional mentorship — including the idea of a "personal advisory board" How to use your own intuition as your most powerful decision-making tool Before you invest in a high-ticket program or follow someone else’s path, tune in to rethink what "mentoring" really means for your stage of business. RESOURCES AND MENTIONS: Your Mess is Not Your Message: A Guide to Solopreneur Branding This book contains a detailed discussion of th... Fri, 20 Jun 2025 06:58:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podmentor.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-superpowers-edited.mp3?dest-id=731517 What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing. In this episode of Strategic Storytelling , we’ll explore how to: Make your writing “invisible” so your message becomes the star (not your clever wordplay) Use time travel to guide your audience from frustration to solution Tap into the power of telepathy to respond directly to your client’s unspoken desires Whether you're writing sales pages, emails, or social posts, these three tools will help you create copy that connects deeply and converts naturally. No magic tricks. Just strategy. Mentioned: Blog post on how to research your client's inner dialogue The Client Advantage course for going deeper into customer understanding Listen now to discover how to: Make your story irresistible and unforgettable Avoid common copywriting traps that... Wed, 11 Jun 2025 10:07:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-superpowers-edited.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-auth-editd.mp3?dest-id=731517 IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content. As an example, I talk about  ]how comedian Loni Love stayed true to her voice despite pressure to "play a character," and how that lesson applies directly to your brand storytelling. If you've ever been told your story isn’t “exciting” enough, or you're not being "vulnerable" enough,  this episode is for you. You will learn... Why “authentic storytelling” doesn’t mean airing all your struggles The danger of following cookie-cutter storytelling advice What Loni Love’s comedy journey reveals about audience connection Why the best content starts with your actual experience—no exaggeration needed How to spot the right advice (and ignore what doesn’t feel right) Links and Resources: Book Mentioned: I Tried to Change So You Don’t Have To by Loni Love Want help develo... Fri, 30 May 2025 07:03:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-auth-editd.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-strategy-edited.mp3?dest-id=731517 Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic treasure trove!  You’ll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message. Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message.  We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced. You will learn… ...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don’t depend on your personal journey) ...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses) You can also download a workbook to create your own path from story to strategy... Fri, 23 May 2025 07:20:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-strategy-edited.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-5-17-friv.mp3?dest-id=731517 A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.  In this episode, we’re tackling a challenge many solopreneur service providers face: how to sell when your offer seems “non-essential” or even frivolous. From personal shopping to manicures, pantry organizing to lighting setups — these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface. You will learn ... ...  many non-essential services can be critical when you understand why people buy ...  how to uncover the emotional backstories that drive buying decisions  ... how to position your offer as a solution to deep, often unspoken needs. You’ll hear real-world examples of frivolous products that become "must haves" when you learn why they're purchased.  If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your ... Fri, 16 May 2025 13:59:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/podcast-5-17-friv.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/connectdotspodcastedited.mp3?dest-id=731517 Fri, 09 May 2025 19:00:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/connectdotspodcastedited.mp3?dest-id=731517 https://traffic.libsyn.com/secure/strategicstorytelling/prompts.mp3?dest-id=731517   Have you ever faced a blank page, saying to yourself, “I know I need a story…a good story…for business. But I keep drawing a blank.” And most of the story prompts—those questions beginning “Tell me a story about” are not designed for business. They’re designed to get your personal stories. So you get prompts like, “What was your proudest moment…” which rarely helps your business. As I’ve said many times, a business story serves a purpose. It doesn’t just amuse and entertain. It supports your strategy…which is rarely about helping you feel good about yourself. In this episode I talk about story prompts and introduce my newest product—a list of 30 story prompts for b business stories, one for each day in a month. A no-brainer at $7 when you  click here.   The podcast helps you understand:   What is a story prompt and how does it help Why some prompts may work well for personal stories but not for stories you use in business A tip about how to star... Sat, 26 Apr 2025 13:32:00 +0000 https://traffic.libsyn.com/secure/strategicstorytelling/prompts.mp3?dest-id=731517