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<title>Sambuno Marketing Journal</title>
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<description>Sambuno Marketing Journal is the quick-hit podcast where Sambuno consultants unpack the tactics that power ecommerce growth. In 30-minute episodes they tackle brand positioning, paid ads, CRO, email flows, social storytelling, and analytics—sharing case studies, key metrics, and pitfalls to avoid. Tune in for punchy frameworks you can copy today to scale your online store with confidence.</description>
<pubDate>Wed, 27 May 2026 07:21:08 +0000</pubDate>
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<title>Google Shopping Ads for eCommerce</title>
<link>https://anchor.fm/s/9b09d8/podcast/play/103619952/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-3%2F401522187-44100-2-4ffd6f914068c.m4a</link>
<description>  Ready to turn search clicks into sales? In this episode we unpack how Google Shopping Ads put your product image, price and brand at the very top of search results. Discover how product feeds replace keywords, how to sync Merchant Center with Google Ads, and the feed-tuning, bidding and ROAS tactics Sambuno uses to capture high-intent shoppers and scale eCommerce growth.  </description>
<pubDate>Tue, 03 Jun 2025 20:41:57 +0000</pubDate>
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<title>Engineering Word-of-Mouth for eCommerce Success</title>
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<description>  In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no mistake: while it may appear organic, smart brands know how to engineer it. We break down practical strategies for sparking and scaling word-of-mouth, from delivering products worth talking about to encouraging user-generated content, setting up high-impact referral and loyalty programs, and crafting experiences that people want to share. We also cover which metrics matter—like referral traffic and repeat purchase rates—and how to build a self-sustaining growth engine powered by delighted, vocal customers.  </description>
<pubDate>Tue, 03 Jun 2025 17:48:13 +0000</pubDate>
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<title>Search Engine Optimization takes time</title>
<link>https://anchor.fm/s/9b09d8/podcast/play/36647238/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-07-04%2F46a0e1c82ac196674421631fb6d1ce56.m4a</link>
<description>  Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.  </description>
<pubDate>Sun, 04 Jul 2021 02:13:16 +0000</pubDate>
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<title>Search Engine Optimization takes time</title>
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<description>  Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.  </description>
<pubDate>Sun, 04 Jul 2021 02:13:16 +0000</pubDate>
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<title>Search Engine Optimization takes time</title>
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<description>  Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.  </description>
<pubDate>Sun, 04 Jul 2021 02:13:16 +0000</pubDate>
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<title>Hacks Are Prompting Calls For A Cyber Agreement</title>
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<description>  The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.  </description>
<pubDate>Sun, 04 Jul 2021 01:38:51 +0000</pubDate>
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<title>Hacks Are Prompting Calls For A Cyber Agreement</title>
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<description>  The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.  </description>
<pubDate>Sun, 04 Jul 2021 01:38:51 +0000</pubDate>
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<item>
<title>Hacks Are Prompting Calls For A Cyber Agreement</title>
<link>https://anchor.fm/s/9b09d8/podcast/play/36646331/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-07-04%2Fdc914f911119d10b76df30ae00e85fcb.m4a</link>
<description>  The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.  </description>
<pubDate>Sun, 04 Jul 2021 01:38:51 +0000</pubDate>
<guid>https://anchor.fm/s/9b09d8/podcast/play/36646331/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-07-04%2Fdc914f911119d10b76df30ae00e85fcb.m4a</guid>
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<title>How to Use LinkedIn Effectively</title>
<link>https://anchor.fm/s/9b09d8/podcast/play/36372471/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-06-29%2F2852e7bf97e1900df38d2bc2b1c2cf56.m4a</link>
<description>  Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/  </description>
<pubDate>Tue, 29 Jun 2021 06:38:05 +0000</pubDate>
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<title>How to Use LinkedIn Effectively</title>
<link>https://anchor.fm/s/9b09d8/podcast/play/36372471/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-06-29%2F2852e7bf97e1900df38d2bc2b1c2cf56.m4a</link>
<description>  Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/  </description>
<pubDate>Tue, 29 Jun 2021 06:38:05 +0000</pubDate>
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