//podcastplus.net/feed/podcast~f4b840f11f6629261d5e354431ea08e4d0773db571f8516004c1f336ba8d59fe Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/). Sun, 02 Aug 2026 23:34:04 +0000 https://www.buzzsprout.com/1915248/episodes/17816009-online-marketing-for-smbs-and-digital-agencies-serving-everyone-serves-no-one-episode-152.mp3 The total addressable market. TAM. We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number. But too large a total addressable market can hinder success. As this episode’s guest says, “serving everyone serves no one.” To hear the story behind that lesson, and many more lesson-filled stories, I talked to Itai Sadan, CEO & co-founder, Duda [https://www.duda.co/].  Duda has raised $100 million, including most recently $50 million in Series D growth funding. Sadan manages a team of 180 people at Duda. Lessons from the things he made No one needs to give you a mandate (even in a big company), just find your customer’s problem and solve it for them Crank through it Evolve your product over time to land on the right idea Speed in decision making is very important If you are feeling the pressure, it means that you are not applying enough pressure Solve the right problems for the right customers…serving ever... Tue, 23 Sep 2025 12:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17816009-online-marketing-for-smbs-and-digital-agencies-serving-everyone-serves-no-one-episode-152.mp3 https://www.buzzsprout.com/1915248/episodes/17737261-cross-cultural-marketing-management-walk-the-market-podcast-episode-151.mp3 Data, data everywhere, but not a drop of insight. Excuse my remixing of Samuel Taylor Coleridge, but doesn’t it feel that way when staring at a dashboard sometimes. We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer? Here’s one way to do it, that I read in a recent podcast guest application, but you have to close your laptop first – “Walk the market.” To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Katherine Melchior Ray, faculty member and lecturer at the University of California Berkeley Haas School of Business [https://haas.berkeley.edu/], and author of the book ‘Brand Global, Adapt Local: How to build brand value across cultures’ [https://www.barnesandnoble.com/w/brand-global-adapt-local-katherine-melchior-ray/1146174119]. Berkeley Haas ranked No. 8 among U.S. business schools in the 2025 Financial Times Global M... Tue, 09 Sep 2025 14:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17737261-cross-cultural-marketing-management-walk-the-market-podcast-episode-151.mp3 https://www.buzzsprout.com/1915248/episodes/17660648-real-estate-operations-and-marketing-your-brand-is-only-as-strong-as-your-frontline-experience-episode-150.mp3 I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not the ones that wrote the jingle. So I love this lesson from a podcast guest application – Your brand is only as strong as your frontline experience. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Melissa Archer-Wirtz, CEO, Century 21 Circle [https://c21circle.com/]. Lessons from the things she made Your brand is only as strong as your frontline experience Change management isn’t about being right – it’s about being clear People don’t fear change – they fear confusion Culture is built through relationships, not policies Your integrity is your most valuable asset You d... Tue, 26 Aug 2025 12:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17660648-real-estate-operations-and-marketing-your-brand-is-only-as-strong-as-your-frontline-experience-episode-150.mp3 https://www.buzzsprout.com/1915248/episodes/17636610-customer-first-marketing-to-truly-be-customer-obsessed-respect-the-customer-s-time-episode-149.mp3 I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman’s X-ray vision, we see through constraints to the core idea. That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now. So I loved this lesson in a recent podcast guest application – ‘every challenge is a creative opportunity.’ To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dana Bodine, US VP of marketing, Trustpilot [https://www.trustpilot.com/]. Trustpilot is a publicly traded company on the London Stock Exchange. In 2024, it reported $211 million in revenue. Bodine looks after the entire US market, the US portion of an international audience of 64 million monthly active users. Lessons from the things she made Every challenge is a creative opportunity Building a relationship with commercial partners is key  Stay calm under fire (+... Thu, 14 Aug 2025 12:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17636610-customer-first-marketing-to-truly-be-customer-obsessed-respect-the-customer-s-time-episode-149.mp3 https://www.buzzsprout.com/1915248/episodes/17553326-b2b-saas-marketing-no-progress-after-series-a-without-product-marketing-episode-148.mp3 Let’s step into these shoes for a minute. You’re the sole marketer at a B2B startup. You’ve been hustling, pitching investors, and finally you close your Series A. Suddenly, you have the budget to make real progress. What do you do next? Here’s the lesson that stood out to me in a recent guest application: “There is no real progress in marketing, especially in B2B and post-Series A, without product marketing.” I love that lesson and I think of product marketing as the translator between what engineers build and what customers truly need. To hear the story behind that lesson – and many more insights born from wrestling with real revenue goals – I spoke with Asaf Raz, VP of Marketing at Agora [https://agorareal.com/].  Agora secured $34 million in Series B funding last year and has raised a total of $63 million in funds so far. Raz manages a team of 12 demand gen, product marketing, creative, and field marketing professionals. Lessons learned Marketing can’t be successful... Thu, 07 Aug 2025 21:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17553326-b2b-saas-marketing-no-progress-after-series-a-without-product-marketing-episode-148.mp3 https://www.buzzsprout.com/1915248/episodes/17520994-open-source-start-up-marketing-strategy-sometimes-you-need-to-poke-the-snake-episode-147.mp3 I love the movie City Slickers. If you’re unfamiliar, Billy Crystal is a Manhattanite, has a midlife crisis, and goes out West on a cattle drive to try to figure life out. Spoiler alert, the crusty old cowboy teaches him that the secret to life is – ‘One thing. Just one thing. You stick to that and everything else don’t mean shhh…” Well, you get the idea. It struck me that this is a great brand lesson as well. You’ve seen the stats – our ideal customer simply gets hammered with messages every day. And there are so many things your internal team could work on. How to break through the noise? How to prioritize? I love what my next guest told me – “If you don’t have one clear position of who you are and why they should care, you’re just throwing spaghetti at a wall.” To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Margaret Dawson, CMO, Chronosphere [https://chronosphere.io/]. Chronosphere has raised $343 million in three ro... Thu, 24 Jul 2025 12:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17520994-open-source-start-up-marketing-strategy-sometimes-you-need-to-poke-the-snake-episode-147.mp3 https://www.buzzsprout.com/1915248/episodes/17490622-how-to-build-reddit-and-discord-communities-that-drive-sales-music-industry-secrets-that-work-for-any-business-episode-146.mp3 Instead of burning budgets on Facebook ads, Talya Elitzer, CEO, Overmind Merchandise [https://www.overmind.co/], grows global merch sales with just seven employees by building worlds, not products. In this episode, she reveals the underground community-building strategies that transformed grassroots buzz into international demand.  Hear her playbook using this embedded player or by clicking through to your preferred audio streaming service using the links below it. Lessons from the things she made Culture moves in different ways Build a world, not just a product Scale is a strategy, not a starting point Confidence clears confusion Vulnerability builds loyalty Let instincts override the brief Discussed in this episode Connect your product to your customer’s story – People don't just buy products; they buy into narratives. A powerful value proposition taps into this emotional connection. Quickly discover if your value prop resonates deeply enough using this MeclabsA... Thu, 17 Jul 2025 13:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17490622-how-to-build-reddit-and-discord-communities-that-drive-sales-music-industry-secrets-that-work-for-any-business-episode-146.mp3 https://www.buzzsprout.com/1915248/episodes/17426268-customer-experience-great-experiences-are-invisible-but-they-require-relentless-alignment-episode-145.mp3 “Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing.  And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Dave Anderson, Vice President of Product Marketing, Contentsquare [https://contentsquare.com/]. Contentsquare has secured $1.4 billion in funding, including most recently a $600 million Series F, at which point it was valued at $5.6 billion.  Anderson manages a global distributed team of 10 across France, UK, Spain and the US, and currently manages 10 AI tools as well. Lessons from the things he made Great experiences are invisible, but they require relentless alignment Telling stories with data creates internal momentum Experi... Thu, 10 Jul 2025 18:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17426268-customer-experience-great-experiences-are-invisible-but-they-require-relentless-alignment-episode-145.mp3 https://www.buzzsprout.com/1915248/episodes/17397760-telecommunications-marketing-marketing-is-the-chief-customer-advocate-podcast-episode-144.mp3 Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful. But don’t stop there. You could have the most compelling and creative ad campaign, but if you don’t optimize for every customer touch point, you are undercutting the expectation you have built for the customer with the reality your brand is actually delivering. So I love this lesson from a recent podcast guest application – “Marketing is the chief customer advocate.” To hear that lesson, along with many more lesson-filled stories, I talked to Scott Neuman, Corporate Vice President of Marketing, Calix [https://www.calix.com/]. Calix is a publicly traded company on the New York Stock Exchange. In 2024, it reported $831 million in net sales. Neuman leads the corporate marketing strategy team at Calix, including branding, communications, content development, digital and event strategy, and field enablement. Collectively the Calix marketing team is... Thu, 03 Jul 2025 12:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17397760-telecommunications-marketing-marketing-is-the-chief-customer-advocate-podcast-episode-144.mp3 https://www.buzzsprout.com/1915248/episodes/17354573-trade-association-branding-formalize-the-brand-and-consistency-will-come-podcast-episode-143.mp3 It’s a noisy world out there. So anytime you have that most valuable of things – a small window into your ideal customer’s attention span – are you clear and memorable with your value proposition? Of course, that is all the more complicated by the fact that the small window of attention isn’t only when they see your big TV campaign or whatnot, it can come from so many places – it’s also when they step into your store, add something to the cart on your website, reach out to customer service, and on and on. Which is why this lesson from a podcast guest application stood out to me – “Even bad brands can be good, when they’re consistent.” To hear the story behind that lesson, I talked to Drew Holmgreen, CEO, PPAI [https://www.ppai.org/]. PPAI is the Promotional Products Association International, the largest trade association in the world for the $27 billion promotional products industry – a community of 15,000 members. Holmgreen manages a team of 50 and a budget of $25 mil... Tue, 24 Jun 2025 13:00:00 +0000 https://www.buzzsprout.com/1915248/episodes/17354573-trade-association-branding-formalize-the-brand-and-consistency-will-come-podcast-episode-143.mp3