//podcastplus.net/feed/podcast~9f5bbe9c965d3a07415d169208b9725d8bc6711adb503b6e5581cb4006556bed Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com Sun, 19 Apr 2026 05:59:38 +0000 https://www.buzzsprout.com/1914925/episodes/16918743-how-to-make-ai-sound-like-you.mp3 In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients. We’ll cover: Why AI content often sounds so generic (and how to fix it) How to feed AI your real voice and context Easy prompts that help AI collaborate with you—not take over How to use AI for brainstorming, decision-making, and content planning The tool I use to make every AI interaction faster and more accurate Plus: I’ll show you how to get started today without feeling overwhelmed—and how to build your own Marketing Field Guide when you’re ready to level up. Links Mentioned: Grab AI Weekly (Free Prompts + Guide): dearkatebrandstrategy.com/aiweekly Discover Your Brand Blend with Marketing Trail Mix: dearkatebrandstrategy.com/trailmix ... Fri, 04 Apr 2025 19:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/16918743-how-to-make-ai-sound-like-you.mp3 https://www.buzzsprout.com/1914925/episodes/16853157-the-5-questions-your-homepage-must-answer-to-convert-clicks-to-clients.mp3 Five Essential Questions Your Homepage Must Answer Your homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck. 00:00 Introduction: The Importance of Your Homepage 00:16 Question 1: What Do You Do? 01:07 Question 2: Who Do You Help? 02:25 Question 3: What Makes You Different? 03:04 Question 4: What Should They Do Next? 03:28 Question 5: Why Should They Trust You? 04:14 Bonus Tips and Recap Follow Dear Kate Brand Strategy on Instagram Learn more at Howyoupicturedit... Mon, 24 Mar 2025 22:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/16853157-the-5-questions-your-homepage-must-answer-to-convert-clicks-to-clients.mp3 https://www.buzzsprout.com/1914925/episodes/16809808-7-ways-ai-can-help-you-diy-your-website.mp3 Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free. We’re covering: How AI can help with SEO & competitor research so you stand out Using AI to write website copy that connects & converts AI-powered brand colors, fonts, and mood boards Generating custom stock photos to match your brand AI-assisted layout & design inspiration to make your site shine Adding custom code (without knowing how to code!) Using AI for market research & ideal client insights If you’re a small business owner, creative entrepreneur, or service provider DIY-ing your website, this episode is packed with actionable tips to help you work smarter, not harder! Mentioned Resources & Links: W... Mon, 17 Mar 2025 22:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/16809808-7-ways-ai-can-help-you-diy-your-website.mp3 https://www.buzzsprout.com/1914925/episodes/16605644-how-to-create-brand-guidelines-for-consistent-easy-marketing.mp3 Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should. In this episode, I’ll break down: Why brand consistency builds trust and increases sales (by 10-20%!) The key elements of brand guidelines that make marketing easier How to stop wasting time on content that doesn’t feel right How to create brand guidelines that help you show up confidently Follow Dear Kate Brand Strategy on Instagram Learn more at Howyoupicturedit.com Tue, 11 Feb 2025 22:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/16605644-how-to-create-brand-guidelines-for-consistent-easy-marketing.mp3 https://www.buzzsprout.com/1914925/episodes/16564092-stop-believing-these-website-myths-they-re-holding-your-business-back.mp3 If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically. In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinking "social media is enough," these myths could be costing you clients and sales. In This Episode, You’ll Learn: Why SEO isn’t as complicated as you think Why a pretty website alone won’t get you bookings The real reason free website builders and AI tools can hurt your business Why social media is NOT a replacement for your website How to turn your site into a lead-generating machine (without constant... Tue, 04 Feb 2025 21:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/16564092-stop-believing-these-website-myths-they-re-holding-your-business-back.mp3 https://www.buzzsprout.com/1914925/episodes/16149394-how-blogging-boosts-seo-and-marketing-for-small-businesses-in-2024.mp3 Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online. We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business. Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time. Here’s what w... Thu, 21 Nov 2024 21:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/16149394-how-blogging-boosts-seo-and-marketing-for-small-businesses-in-2024.mp3 https://www.buzzsprout.com/1914925/episodes/15905824-building-strong-client-relationships-with-enneagram-marketing-tips-for-small-business-success.mp3 In this episode of the How You Pictured It Podcast , we explore how to build meaningful client relationships through the power of Enneagram marketing . If you're a small business owner in service-based industries like photography , bookkeeping , real estate , or consulting , this episode is for you! Discover how understanding your brand’s Enneagram type —whether you're a Helper (Type 2) , Loyalist (Type 6) , or Peacemaker (Type 9) —can transform your marketing strategy and help you connect deeply with your ideal clients. Key Takeaways: How to use relationship-focused marketing to attract loyal clients Proven Enneagram marketing strategies to grow your business Practical tips to enhance client trust and build authentic connections Ways to align your marketing with your brand’s personality for better results Whether you're just starting out or looking to strengthen your brand strategy , this episode is packed with actionab... Fri, 11 Oct 2024 14:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/15905824-building-strong-client-relationships-with-enneagram-marketing-tips-for-small-business-success.mp3 https://www.buzzsprout.com/1914925/episodes/15842188-using-brand-enneagrams-to-market-your-small-business.mp3 In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies. 00:00 Introduction to Brand Enneagrams 00:32 Understanding the Importance of Being Different 01:02 What is a Brand Enneagram? 01:32 Why Service-Based Businesses Need Brand Enneagrams 02:58 The Nine Brand Enneagram Types 04:28 Applying Your Brand Enneagram 05:12 Discover Your Brand Enneagram Type 05:58 Practical Applications of Brand Enneagrams 07:24 Conclusion and Next Steps Follo... Mon, 30 Sep 2024 16:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/15842188-using-brand-enneagrams-to-market-your-small-business.mp3 https://www.buzzsprout.com/1914925/episodes/15018854-7-lessons-for-diy-website-builders.mp3 This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, from clarifying your business message to updating your site as your business evolves. Don't forget, I've wrapped up these insights into a handy, free checklist. Find it at dearkatebrandstrategy.com/list Whether you're here to learn, planning your next website project, or just curious, I've compiled every lesson learned into actionable steps. Let's make web design less daunting together! Dive in, and while you're here, feel free to like, subscribe, and drop your though... Mon, 06 May 2024 17:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/15018854-7-lessons-for-diy-website-builders.mp3 https://www.buzzsprout.com/1914925/episodes/14936662-turning-symptoms-into-sales-for-your-small-biz.mp3 So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic quality, weak brand messaging, and technical issues. Using our data at different points through the stages of the customer journey makes it easier for us to make effective decisions in our business and close more sales.  00:00 Introduction: The Common Mistakes of Small Business Owners 00:27 Identifying the Real Problems Behind Business Symptoms 01:23 Harnessing D... Mon, 22 Apr 2024 21:00:00 +0000 https://www.buzzsprout.com/1914925/episodes/14936662-turning-symptoms-into-sales-for-your-small-biz.mp3