//podcastplus.net/feed/podcast~4687ac1abb74e9a1f15847daf67764ea390c79f0930091aa049b34760030637e Equipping Digital Agencies to build businesses on recurring revenue. Wed, 30 Sep 2026 15:41:37 +0000 https://podcasts.captivate.fm/media/73e333ed-d605-49f5-8a9b-3295a04cf984/175-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   Most common reasons why  projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span   The importance of thinking how to get our of something, before you get into it...   The difference between quotes and estimates...   For Projects: Have a specification linked to the estimate – reserve the right to change the quote if the specification changes Be clear where the intellectual property lies at different stages of the project Have a termination process from BOTH sides in your Contract / Agreement: If the client terminates the project If you terminate the project Have the payment schedule linked to stages YOU control Have a documented process for packaging up files, sending them to the client and offboarding the client fr... Tue, 26 Sep 2023 09:30:00 +0000 https://podcasts.captivate.fm/media/73e333ed-d605-49f5-8a9b-3295a04cf984/175-converted.mp3 https://podcasts.captivate.fm/media/73e333ed-d605-49f5-8a9b-3295a04cf984/175-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   Most common reasons why  projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span   The importance of thinking how to get our of something, before you get into it...   The difference between quotes and estimates...   For Projects: Have a specification linked to the estimate – reserve the right to change the quote if the specification changes Be clear where the intellectual property lies at different stages of the project Have a termination process from BOTH sides in your Contract / Agreement: If the client terminates the project If you terminate the project Have the payment schedule linked to stages YOU control Have a documented process for packaging up files, sending them to the client and offboarding the client fr... Tue, 26 Sep 2023 08:30:00 +0000 https://podcasts.captivate.fm/media/73e333ed-d605-49f5-8a9b-3295a04cf984/175-converted.mp3 https://podcasts.captivate.fm/media/4722accf-e418-4eb6-8fa1-1aa05d05c6d3/174-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio   Marcel's Bio:  Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency. He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and... Tue, 19 Sep 2023 13:47:00 +0000 https://podcasts.captivate.fm/media/4722accf-e418-4eb6-8fa1-1aa05d05c6d3/174-converted.mp3 https://podcasts.captivate.fm/media/4722accf-e418-4eb6-8fa1-1aa05d05c6d3/174-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio   Marcel's Bio:  Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency. He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and... Tue, 19 Sep 2023 12:47:00 +0000 https://podcasts.captivate.fm/media/4722accf-e418-4eb6-8fa1-1aa05d05c6d3/174-converted.mp3 https://podcasts.captivate.fm/media/01b9da88-6ea3-47e5-97c5-8b0ece18683b/173-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   My 5 minute SEO Assessment of any client website!   Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context.  Website structure User experience Current Rankings Competitor Websites & Rankings Website Speed / Core Webs Vitals This leads on to two gated products...  SEO Health Check Keyword Research & Mapping ... and from here I can present a retained proposal.   Join the Facebook Group Tue, 12 Sep 2023 09:42:00 +0000 https://podcasts.captivate.fm/media/01b9da88-6ea3-47e5-97c5-8b0ece18683b/173-converted.mp3 https://podcasts.captivate.fm/media/01b9da88-6ea3-47e5-97c5-8b0ece18683b/173-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   My 5 minute SEO Assessment of any client website!   Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context.  Website structure User experience Current Rankings Competitor Websites & Rankings Website Speed / Core Webs Vitals This leas on to two gated products...  SEO Health Check Keyword Research & Mapping ... and from here I can present a retained proposal.   Join the Facebook Group Tue, 12 Sep 2023 08:42:00 +0000 https://podcasts.captivate.fm/media/01b9da88-6ea3-47e5-97c5-8b0ece18683b/173-converted.mp3 https://podcasts.captivate.fm/media/d91a8c8c-8926-44b8-acfb-a55f8e5d2819/172-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you?   #2 – where can I make a difference? What is your skill set, and how can that commercial impact on businesses?   #3 – do any of my points above line up? If no, what industries are cash rich? Legal Jewellery Financial Services Events (Industries that are used to spending money to make money)   #4 – create my proposition (and my product / service) How can I help you, and why thats a benefit to you How we work together over time (recurring and non-recurring options) Do this to MVP level   #5 – network Content creation, SEO, email funnels are all... Tue, 05 Sep 2023 08:00:00 +0000 https://podcasts.captivate.fm/media/d91a8c8c-8926-44b8-acfb-a55f8e5d2819/172-converted.mp3 https://podcasts.captivate.fm/media/d91a8c8c-8926-44b8-acfb-a55f8e5d2819/172-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you?   #2 – where can I make a difference? What is your skill set, and how can that commercial impact on businesses?   #3 – do any of my points above line up? If no, what industries are cash rich? Legal Jewellery Financial Services Events (Industries that are used to spending money to make money)   #4 – create my proposition (and my product / service) How can I help you, and why thats a benefit to you How we work together over time (recurring and non-recurring options) Do this to MVP level   #5 – network Content creation, SEO, email funnels are all... Tue, 05 Sep 2023 07:00:00 +0000 https://podcasts.captivate.fm/media/d91a8c8c-8926-44b8-acfb-a55f8e5d2819/172-converted.mp3 https://podcasts.captivate.fm/media/4e272041-f542-4abb-a7cd-4fd17909eb20/171-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   Why did I start this? Leaving previous employer No Leads Contractual Obligations   How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days it takes 5 minutes, other days it takes all day (it might be the only thing I do that day)   How do I manage it? Trailblazer FM – How to Manage Leads I use ClickUp with a very similar approach to how Lee describes it.   How you can begin... Make a list of all customers you haven't spoken to in the last 3 months – and get in touch with some of them. Review your Google My Business Information Review your website and make sure people CAN convert and contact you easily Put your existing customers on an email list and start emailing them marketing / web typ... Tue, 29 Aug 2023 08:00:00 +0000 https://podcasts.captivate.fm/media/4e272041-f542-4abb-a7cd-4fd17909eb20/171-converted.mp3 https://podcasts.captivate.fm/media/4e272041-f542-4abb-a7cd-4fd17909eb20/171-converted.mp3 Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel!   Why did I start this? Leaving previous employer No Leads Contractual Obligations   How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days it takes 5 minutes, other days it takes all day (it might be the only thing I do that day)   How do I manage it? Trailblazer FM – How to Manage Leads I use ClickUp with a very similar approach to how Lee describes it.   How you can begin... Make a list of all customers you haven't spoken to in the last 3 months – and get in touch with some of them. Review your Google My Business Information Review your website and make sure people CAN convert and contact you easily Put your existing customers on an email list and start emailing them marketing / web typ... Tue, 29 Aug 2023 07:00:00 +0000 https://podcasts.captivate.fm/media/4e272041-f542-4abb-a7cd-4fd17909eb20/171-converted.mp3