//podcastplus.net/feed/podcast~3c8e3a0041f04fca04b542abde9549cf0b2b4fb05eb30e4a66348575fd302385 An exploration of go to market strategy, trends, and tomorrow's growth tactics. Steve LaChance, ex-CMO and 20+ year go-to-market strategist, along with a weekly guest, offer everything you need to know to make the next best move. Real Marketing ROI takes months, but this podcast is 15 Minutes per week. Every episode is solid fundamentals coupled with insights from a cohort of experts. Learn what to do, how to do it, and avoid career pitfalls. Wed, 29 Apr 2026 15:28:02 +0000 https://podcasts.captivate.fm/media/ae7f8ed0-9553-42cb-8212-db8e230debc9/15MinCMOErikaKlics-converted.mp3 Erika Klics, Principal Job Search Strategist. There is a lot of bad advice in the world. This episode is good advice for Leadership job hunts. Common advice mistakes include: Lack of Nuance - All of the good intentioned advice (even from mentors) is often too general, and isn't geared toward the challenges that accompany Director and up positions. Rapid Loss of Focus - You start out targeted but the articles, ideas, and your own Job Description folder spirals out of control fast. Job Board First - These are not helpful and they are rarely accurate to the job they represent. Claim your 95% discount on the book www.discernr.com/15min - Marketing for Product Led Growth - Become a Company Leader through Credibility and Empathy ErikaKlics.com - check her services out when you're ready to move up! Fri, 09 Jun 2023 13:00:00 +0000 https://podcasts.captivate.fm/media/ae7f8ed0-9553-42cb-8212-db8e230debc9/15MinCMOErikaKlics-converted.mp3 https://podcasts.captivate.fm/media/bec7fd9e-bdc7-435e-9639-03ee6b5a4083/15MinCMOGuillaumeBardet-converted.mp3 Find the whole list of tools Guillaume uses here! https://marketingmicrodose.substack.com/ Full disclosure, no one receives a kickback if you choose to use one of those. This episode is all about OUTREACH and the real world tactics you can put into play tomorrow to find clients, connect with them, and build a meaningful relationship. These are not gimmicky or spammy techniques. They're actually pretty straight forward when you get down to it. Guillaume Bardet is the guest, joining host Steve LaChance, and he brings a wealth of marketing experience to this concise but powerful conversation. It's more a masterclass in both cold and warm outreach efforts. 1) If you're not actively telling people how you can help then I'm not sure how you're #marketing 2) If you don't have a full 15 minutes to spare, cut right to minute 11 - 14 3) Outreach isn't just introductions! Build a #community around your product with existing tools like Slack 4) Leadership led updates in a community tool on your offering, ... Fri, 02 Jun 2023 09:00:00 +0000 https://podcasts.captivate.fm/media/bec7fd9e-bdc7-435e-9639-03ee6b5a4083/15MinCMOGuillaumeBardet-converted.mp3 https://podcasts.captivate.fm/media/7424fa2e-b7a6-4179-8bc3-12ae68b06b4c/15-Minute-CMO-Barnaby-Pung-converted.mp3 Believe it not, most people are sure they aren't in the perfect job. You're not alone. Most people also believe that they're hemmed into their current career track. This is a LIE! You can, and should, practice marketing your own skills and history so that when you choose to make the next #career mover or start a new #job hunt you won't be bringing the stock answers. Want into marketing? Listen here. Want out? You guessed it, listen here. To learn more about the new world of Product Led Growth and how to stay abreast of today's dominate technology growth strategy claim your copy of the book Marketing for Product Led Growth today by clicking here: www.discernr.com/15min Fri, 28 Apr 2023 10:00:00 +0000 https://podcasts.captivate.fm/media/7424fa2e-b7a6-4179-8bc3-12ae68b06b4c/15-Minute-CMO-Barnaby-Pung-converted.mp3 https://podcasts.captivate.fm/media/ec4739db-3009-4443-80d4-2046d09ee3ab/15-Minute-CMO-Brooks-Lockett-converted.mp3 Visit www.discernr.com/15min to claim your copy of Product Led Growth: Become a Company Leader Through Credibility and Empathy. Brooks Lockett of https://www.brookslockett.com/ has been writing copy for years. We chat today about when feedback goes all wrong. He's seen the good, the great, and the not so good when it comes to organizations that are marketing through collaboration or failing to market because they rely on consensus. Too often marketers will share work in their organization and then blindly accept and incorporate all feedback they receive. Don't do that. It's perfectly fine to demand that feedback be accompanied by data. Listen to this episode to learn more! Fri, 21 Apr 2023 11:00:00 +0000 https://podcasts.captivate.fm/media/ec4739db-3009-4443-80d4-2046d09ee3ab/15-Minute-CMO-Brooks-Lockett-converted.mp3 https://podcasts.captivate.fm/media/67be9115-6f8a-4a6f-b085-51da05318b6b/15-Minute-CMO-Mimi-Gross-converted.mp3 Career strategy. What should you do now? Whether you're in the middle of a job hunt or preparing for one under any circumstance, this episode is for you. Layoffs happen. Why? For many reasons that are beyond your control. No one WANTS to layoff their teams, but it does happen. The next best step is to reflect and focus your work, tie it to revenue, and get back to what makes you love being a marketer. This episode is sponsored by www.discernr.com/15min where you can claim a copy of the forthcoming book Marketing for Product Led Growth: Become a Company Leader through Credibility and Empathy Mimi is the founder of Cybersecurity Matchmaker and host of the podcast with the same name, she runs People by Mimi. She's is a People Led Growth Leader. Mimi connects great people as a trained and highly sought after career strategist, serving the start up world's talent needs. #startup #marketing #recruiting #career #Strategy Fri, 31 Mar 2023 13:00:00 +0000 https://podcasts.captivate.fm/media/67be9115-6f8a-4a6f-b085-51da05318b6b/15-Minute-CMO-Mimi-Gross-converted.mp3 https://podcasts.captivate.fm/media/57a1692f-56ec-4474-bd15-c99990434472/15MinCMOMarianaPadilla-converted.mp3 www.discernr.com/15min for a major discount on Marketing for Product Led Growth by your host, Steve LaChance. Keys to Community Led Growth: Leading with value isn't new but it is CRITICAL to successfully build thriving communities. You have to go out and meet your audience where they like to be. Your goal isn't to talk at them. It's to converse and engage WITH them. Do you use demos to sell your product? That's great! It's even better when you bring marketing's STORYTELLING chops into the sales arena. Inauthentic community spaces are bad for your brand. A lack of engagement is a key indicator that you're on the wrong track. About Mariana Padilla - The co-founder and CEO of KiKrr who hates nothing more than being told “this is the way we’ve always done it.” She's a marketing and community building expert who also runs Red Lab Marketing - an agency focused on email and social media marketing for badass brands making the world a better place. https://kikrr.io/ - Kikrr is the indust... Fri, 17 Mar 2023 09:00:00 +0000 https://podcasts.captivate.fm/media/57a1692f-56ec-4474-bd15-c99990434472/15MinCMOMarianaPadilla-converted.mp3 https://podcasts.captivate.fm/media/cda0c184-1680-4e8a-94e3-434abb449828/15MinCMOFebruary2023Recap-converted.mp3 The Monthly Recap Episode - brought to you by www.discernr.com/15min - claim your copy of Marketing for Product Led Growth at a 95% discount by Steve LaChance now! In this episode: Six private polls and their results How should you prioritize your Brand Strategy efforts? What's the best ROI to develop meaningful omnichannel content? Why are you growing Growing GROWING your content library? Some things need to be deprecated. Episode 7 - Justin Lynch of https://www.avlier.com tells us what to do first (and last) with your company brand strategy. Episode 8 - Brittany Geronimo from https://geronimocontent.com/ breaks down how to maximize your best marketing resource while strengthening your internal relationship capital and generating a LOT of content! Episode 9 - Zoe Hawkins of https://www.sumologic.com/ then taught us what to do with these ever growing libraries of material. This recap is just the take-aways from each episode. Listen to this, and then dive deep with their respec... Fri, 03 Mar 2023 09:00:00 +0000 https://podcasts.captivate.fm/media/cda0c184-1680-4e8a-94e3-434abb449828/15MinCMOFebruary2023Recap-converted.mp3 https://podcasts.captivate.fm/media/32e91433-e37f-4e25-b557-35beeb6a5a30/15MinCMOZoe-Hawkins-Final-converted.mp3 (How to manage a library of marketing content) Even the smallest startup will have a mountain of content to manage before they know it. How do you make the hard choices between what to boost, what to tweak, and what to deprecate? Zoe knows, and she'd spilling the tea. A former video game and tech journalist turned content marketer, Zoe has 10+ years experience with content that informs, engages, and delights the target audience. Beyond her work at Sumo Logic she is an accomplished speaker - inspiring crowds on topics such as content marketing, multicultural communication, and women in tech. She is the Principal Content Manager for SumoLogic, and to be frank...knows what the hell she's talking about. Check it out! www.discernr.com/podcast - Because you listen to 15 Minute CMO you can claim a 95% discount on Marketing for Product Led Growth: Become a Company Leader with Empathy and Credibility available in mid-2023. Fri, 24 Feb 2023 09:00:00 +0000 https://podcasts.captivate.fm/media/32e91433-e37f-4e25-b557-35beeb6a5a30/15MinCMOZoe-Hawkins-Final-converted.mp3 https://podcasts.captivate.fm/media/b45fd6b0-a926-4e8e-96c4-83ceb010b7d0/15MinCMOBrittanyGeronimo-Final-converted.mp3 Content Marketing is a cornerstone of a quality Go To Market strategy. And content that people want to consume more often that not springs forth from the minds of Subject Matter Experts. It's the marketer's job to plan, coordinate, interview, and maximize that SME output for the benefit of all. Brittany Geronimo joins the show to lay it all out for us. She's an expert in this field and knows what's worth doing, as well as which pitfalls to avoid, when constructing your content strategy. You can check out her projects and contact at www.geronimocontent.com Host Steve LaChance has an equally storied history in marketing and is the author of Marketing for Product-Led Growth . Claim your discount here - https://www.discernr.com/podcast/ The 15 Minute CMO podcast is your go-to guide for marketing strategy, career tips, tools, and tactics. Learn how to avoid making common mistakes and implement game-changing strategies. Guests share their expertise and offer candid insights into the challenges they ha... Fri, 17 Feb 2023 10:00:00 +0000 https://podcasts.captivate.fm/media/b45fd6b0-a926-4e8e-96c4-83ceb010b7d0/15MinCMOBrittanyGeronimo-Final-converted.mp3 https://podcasts.captivate.fm/media/218c3838-35d6-4617-a8fc-e7b031be43ff/15MinuteCMO-Justin-Lynch-Final-converted.mp3 In this episode of 15 Minute CMO, host Steve LaChance sits down with award-winning brand strategist Justin Lynch to discuss the ins and outs of effective brand strategy. Subscribe to The Marketing Microdose for a monthly recap of this show's catalog along with data, analysis, but mostly a little more humor! https://marketingmicrodose.substack.com/ This episode of 15 Minute CMO: From the common pitfalls to avoid to the best practices for success, Justin provides valuable insights into what it takes to develop and execute a winning brand strategy in today's competitive marketing landscape. This episode is a must-listen for marketers looking to sharpen their branding skills and elevate their marketing strategies to the next level. With a focus on the key areas of marketing and branding, and a deep dive into the strategic considerations involved, Justin and Steve provide a comprehensive overview of the field, making this episode a valuable resource for anyone looking to enhance their professional developm... Fri, 10 Feb 2023 10:00:00 +0000 https://podcasts.captivate.fm/media/218c3838-35d6-4617-a8fc-e7b031be43ff/15MinuteCMO-Justin-Lynch-Final-converted.mp3