//podcastplus.net/feed/podcast~33458db279c961feb89764c4244773a1884589ef68faa79930835b485dbc3335 No one is perfect. Everyone lives in a world of filters. Everyone knows it, but no one talks about it. If you've ever made a mistake and never told someone about it - this podcast is for you. Stop letting mistakes prevent you from doing something great. Wed, 21 Oct 2026 23:32:56 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/5a5e90f5-70d0-4507-a46c-5990fe2ffc0f/audio/7c361349-22c3-4481-b107-223c1b42468b/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience.  In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow.  Kate DiLeo is the Founder of The Brand Trifecta , an interactive brand-building program that has empowered thousands of organizations to build brands. An "accidental brand strategist" who originally intended to pursue a PhD in Anthropology, Kate discovered the pow... Tue, 14 Nov 2023 08:00:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/5a5e90f5-70d0-4507-a46c-5990fe2ffc0f/audio/7c361349-22c3-4481-b107-223c1b42468b/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/5a5e90f5-70d0-4507-a46c-5990fe2ffc0f/audio/7c361349-22c3-4481-b107-223c1b42468b/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience.  In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow.  Kate DiLeo is the Founder of The Brand Trifecta , an interactive brand-building program that has empowered thousands of organizations to build brands. An "accidental brand strategist" who originally intended to pursue a PhD in Anthropology, Kate discovered the pow... Tue, 14 Nov 2023 08:00:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/5a5e90f5-70d0-4507-a46c-5990fe2ffc0f/audio/7c361349-22c3-4481-b107-223c1b42468b/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/386173c4-af83-4b3f-93f3-a5e5a5348dd2/audio/58a0398b-0d0d-4890-9226-79cd5cba456a/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 The Knucklehead Podcast and MEDEVAC Podcast join forces in this episode to discuss the value of networks and communities. Our hosts, Stephen Colon, Christian Meyers, and David Reid, share their personal experiences in the military and the importance of valuing one's own story of struggle and recovery. They emphasize the power of resilience and the need to take risks and challenge oneself to grow and succeed.  With a mission to share stories of service, injury, recovery, resiliency, failure, and success, David and Christian touch on the connection between health struggles and the military and how war impacts medical advancements. In the final segment, they speak about the Texas Valor Project and how they fight traumatic brain injuries. David served in the US Army, while Christian served in the Air Force. They both have firsthand experience with combat and the challenges that come with it. Through their podcast, they aim to share stories of resilience and recovery, focusing on the experiences of in... Tue, 17 Oct 2023 07:00:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/386173c4-af83-4b3f-93f3-a5e5a5348dd2/audio/58a0398b-0d0d-4890-9226-79cd5cba456a/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/81537f89-ca29-440f-9d44-635d42a30bdd/audio/9e6ff00d-7b81-44b1-80e1-4733f7e20bba/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms?  In this episode of the Knucklehead podcast, Stephen talks with Christopher Lochhead. A dyslexic paperboy from Montreal who got thrown out of school at 18, Christopher talks about how he created his own place in this world. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive), and an investor/advisor to over 50 venture-backed startups. Also best known as a "godfather" of Category Design, Christopher shares how he developed his content distribution strategy, why today is the greatest time in the history of human beings to be a creator and an entrepreneur, and how success is about failing ... Thu, 28 Sep 2023 20:50:38 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/81537f89-ca29-440f-9d44-635d42a30bdd/audio/9e6ff00d-7b81-44b1-80e1-4733f7e20bba/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/81537f89-ca29-440f-9d44-635d42a30bdd/audio/9e6ff00d-7b81-44b1-80e1-4733f7e20bba/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms?  In this episode of the Knucklehead podcast, Stephen talks with Christopher Lochhead. A dyslexic paperboy from Montreal who got thrown out of school at 18, Christopher talks about how he created his own place in this world. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive), and an investor/advisor to over 50 venture-backed startups. Also best known as a "godfather" of Category Design, Christopher shares how he developed his content distribution strategy, why today is the greatest time in the history of human beings to be a creator and an entrepreneur, and how success is about failing ... Thu, 28 Sep 2023 20:50:38 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/81537f89-ca29-440f-9d44-635d42a30bdd/audio/9e6ff00d-7b81-44b1-80e1-4733f7e20bba/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/3f0ab5a6-e965-497f-aa25-43b6b957f2cd/audio/e44a7d8e-0209-4940-857d-e2fdcfb301ca/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 Selling is essential for all business owners and salespeople, but knowing how to do it effectively can be challenging. Despite having a great product or service, sellers may need help to close deals and generate revenue. While each business is unique, and each salesperson has their own strengths and weaknesses, how can business owners and sellers sell more effectively and achieve greater success in their business? In this edition of the Knucklehead Podcast , Stephen talks with Adam Boyd, Principal at The Northwood Group. A former high school English teacher and football coach, Adam talks about the parallels between football and real-world business, the screw-ups he made in his sales career, and how he now helps owners and sellers expand their businesses. Adam Boyd is the Principal at The Northwood Group, a consulting firm that delivers best practices for sales teams and professional services firms to win more business. Adam has over 15 years of working with small to mid-sized businesses on sales gro... Tue, 07 Mar 2023 17:00:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/3f0ab5a6-e965-497f-aa25-43b6b957f2cd/audio/e44a7d8e-0209-4940-857d-e2fdcfb301ca/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/f202481d-0f34-4130-8338-d08940cc9e65/audio/bb1b8c7a-6fd8-460b-9672-1120c6e15093/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 When it comes to family businesses, there are a lot of different dynamics at play. And when things go wrong, it can be tough to cope with the fallout. Bankruptcy can be a very difficult and stressful time for everyone involved. The impact on mental health is often devastating and can feel like a personal failure.  In today's edition of the Knucklehead Podcast, our guest, Billy Self, talks about the trauma his parents went through when their family business went bankrupt. He also shares the story of his journey to taking over the family business, how he became a serial entrepreneur, and what the most significant turning point in his life and business was. Despite the many failures in his business, Billy realized how faith can make a huge difference in someone else's life and why mentorship is so valuable. Billy Self is the President of Warehouse-Pro , a project and contractual provider of warehousing, distribution, merchandising, freight management, and specialized logistics services for retail, tec... Wed, 30 Nov 2022 12:30:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/f202481d-0f34-4130-8338-d08940cc9e65/audio/bb1b8c7a-6fd8-460b-9672-1120c6e15093/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/a4ef4478-2a1f-4a52-a1e8-cf0681074b9a/audio/a1bfc302-67a6-4985-a7b0-1e7c04a43de3/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 As technology continues to evolve, new platforms for marketing emerge. While some marketing strategies become outdated, others become more relevant than ever. One such strategy is video marketing. When done correctly, video marketing can help businesses to reach a wider audience, build brand awareness, and generate leads and sales. In today's edition of the Knucklehead Podcast, our guest, Evan Renfroe, talks about how he got into the video and media industry, his biggest failure in his fitness business, and how video marketing can help local businesses gain a competitive edge. Evan Renfroe is a Storyteller and Videographer at Maximized Media Productions . He helps small businesses grow by utilizing effective media and marketing strategies. Evan believes that marketing is the story we tell to invite others into the experience, and video marketing is the vehicle through which that story is shared. In his view, video marketing has two aspects, one dealing with the business side or strategy and the othe... Thu, 27 Oct 2022 11:30:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/a4ef4478-2a1f-4a52-a1e8-cf0681074b9a/audio/a1bfc302-67a6-4985-a7b0-1e7c04a43de3/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/049cc2b2-c221-4fb4-b170-c7b1231ccecc/audio/654cd706-9fbc-448b-9bdb-02583821d27b/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 For many people, owning their own business is an appealing proposition. However, the realities of starting and running a successful business can be daunting. But for those with an entrepreneurial spirit, franchising is a much better option. Franchising offers would-be business owners the opportunity to get started with a proven business model and to benefit from the support of a successful franchisor and a larger organization. In today's edition of the Knucklehead Podcast , our guest, Jon Ostenson , talks about what inspired him to transition from the corporate to the business world, what led him to scale down his business, and how he guides people through the franchise process. Jon Ostenson is the Founder and CEO of Franbridge Consulting , a premier source of non-food franchise opportunities for entrepreneurs and executives. Jon is a top 1% Franchise Consultant in the US and a frequent contributor to franchising across various outlets and publications. He is a multi-brand franchisee and has gre... Tue, 02 Aug 2022 11:30:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/049cc2b2-c221-4fb4-b170-c7b1231ccecc/audio/654cd706-9fbc-448b-9bdb-02583821d27b/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/9bba5626-cca9-4344-9f99-387dad3f9928/audio/3c5a3599-344f-43fe-b47c-27e7455f4446/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8 Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients? In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR). He will share how PR is a great business strategy, his business model, and how technology has changed how PR works. Mickie Kennedy is the Founder and President of eReleases , a leader in affordable press release writing and distribution services. He developed eReleases in 1998, believing that publicity is not only for the big guys and to give small businesses access to the media and national newswire. eReleases delivers personal service and exceptional value to every customer, with every press release at... Tue, 12 Jul 2022 11:30:00 +0000 https://chrt.fm/track/294E8/cdn.simplecast.com/audio/c79aaef6-4325-4b0b-9c00-6558a1e0be2c/episodes/9bba5626-cca9-4344-9f99-387dad3f9928/audio/3c5a3599-344f-43fe-b47c-27e7455f4446/default_tc.mp3?aid=rss_feed&feed=tK6RSxZ8