//podcastplus.net/feed/podcast~285852c9a1aab16ada7ec3faa35fa3d752c9938c72c740a02c2c7b3afc71d300 John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry. Thu, 08 Oct 2026 01:08:17 +0000 https://www.buzzsprout.com/1909250/episodes/17901273-homes-com-for-builders-your-listing-your-lead-157.mp3 National Director of New Construction at Homes.com , Rick Baldonado , shares how the portal is approaching new-home search, and what’s in it for builders: “Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents). Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift. Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting. Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence. Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next. ️ Chapters 00:00 Intro 01:00 Why Rick joined Homes.com (CoStar resources + vision) 04:00 “Your listing, your lead” explained 05:00 Free listings via builder feed... Thu, 25 Sep 2025 01:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17901273-homes-com-for-builders-your-listing-your-lead-157.mp3 https://www.buzzsprout.com/1909250/episodes/17863117-a-grade-teams-farrell-middleton-s-playbook-for-homebuilding-leaders-156.mp3 How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay. What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most) -The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships -Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly -How to spot a “C” environment, and actionable steps to turn it into an “A” -Managing up, navigating toxic pockets, and protecting your own attitude and routines About our guest: Farrell is the founder of The Bell Curve of Life , author of A Performer / A Environment , and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible... Wed, 17 Sep 2025 21:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17863117-a-grade-teams-farrell-middleton-s-playbook-for-homebuilding-leaders-156.mp3 https://www.buzzsprout.com/1909250/episodes/17818840-unapologetic-sales-cassy-williamson-on-people-over-process-155.mp3 What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week. What you’ll learn: Why “people over process” sells, and how empathy + curiosity change buyer conversations The New Hire Blueprint : foundations even seasoned pros may be missing Prospecting + follow-up cadences you’ll actually stick to How to qualify the right buyer (and confidently say no when it’s not a fit) Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers) Building consistent, intentional habits that survive dry spells and busy weeks Highlights: Entrepreneurial mindset for onsite sales succes... Wed, 10 Sep 2025 02:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17818840-unapologetic-sales-cassy-williamson-on-people-over-process-155.mp3 https://www.buzzsprout.com/1909250/episodes/17784869-data-that-sells-ed-carey-on-knowing-your-buyer-154.mp3 Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts. We dig into: The “When Engine” and what 280M consumer profiles unlock for builders Turning anonymous website visitors into actionable buyer insights Why today’s home journey often stretches to ~300 days, and how to stay relevant Migration patterns (what’s changed since the COVID era) Affordability, qualification, and spotting the truly ready buyers The surprisingly powerful “dog shower” insight Moving from “spend more ads” to spend smarter with attribution that tells the full story Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy. Listen, learn, and bring data to every decision. Don’t miss the free Plan to Win: 2025 Home Bui... Wed, 03 Sep 2025 20:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17784869-data-that-sells-ed-carey-on-knowing-your-buyer-154.mp3 https://www.buzzsprout.com/1909250/episodes/17712929-sara-williams-on-strategy-tech-transparency-153.mp3 Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co , how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache. Tue, 26 Aug 2025 20:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17712929-sara-williams-on-strategy-tech-transparency-153.mp3 https://www.buzzsprout.com/1909250/episodes/17630185-from-search-to-sold-how-ai-is-rewriting-the-rules-of-new-home-sales-152.mp3 In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator. Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders. Why bots may soon know your buyers better than they know themselves How to future-proof your website for both machines and humans The new role of emotional intelligence in a bot-first world The rising value of interactive content and structured data What leaders must do today to win the talent, trust, and tech race of tomorrow Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here. Thu, 07 Aug 2025 15:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17630185-from-search-to-sold-how-ai-is-rewriting-the-rules-of-new-home-sales-152.mp3 https://www.buzzsprout.com/1909250/episodes/17583791-5-website-mistakes-builders-can-t-afford-to-make-151.mp3 Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back. From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today’s homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo’s upcoming AI assistant in action. Learn: Why your CMS is killing your marketing momentum How buyers expect to shop (and why builders fall short) What “AI-ready” really means for your website Why iFrames are making your content invisible How to finally connect the dots between traffic and conversions Explore more at https://anewgo.com/websites Tue, 29 Jul 2025 20:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17583791-5-website-mistakes-builders-can-t-afford-to-make-151.mp3 https://www.buzzsprout.com/1909250/episodes/17548099-momentum-marketing-buyer-mind-games-at-the-jeff-shore-summit-150.mp3 We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals. You’ll hear perspectives from: Realtors, marketers, and tech leaders What's working (and what’s not) in today’s shifting market The psychology of momentum and building buyer confidence Plus: A recap of the now-legendary 80s After-Hours party at the Museum of Illusions! Whether you’re navigating uncertainty or looking for creative ways to keep deals moving, this episode is packed with fresh energy and tactical takeaways. Wed, 23 Jul 2025 18:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17548099-momentum-marketing-buyer-mind-games-at-the-jeff-shore-summit-150.mp3 https://www.buzzsprout.com/1909250/episodes/17504173-thriving-in-the-ai-first-web-strategies-for-smarter-website-optimization-149.mp3 This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they’re changing the game for user experience. This is your AI-curated roadmap for standing out in a world where machines are the new gatekeepers. Mon, 14 Jul 2025 19:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17504173-thriving-in-the-ai-first-web-strategies-for-smarter-website-optimization-149.mp3 https://www.buzzsprout.com/1909250/episodes/17480576-the-story-behind-garman-homes-bold-new-website-148.mp3 How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes —Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo . From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a personalized, confidence-building journey. You’ll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life’s biggest milestone. Plus, find out how Garman’s bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences. Thu, 10 Jul 2025 00:00:00 +0000 https://www.buzzsprout.com/1909250/episodes/17480576-the-story-behind-garman-homes-bold-new-website-148.mp3