//podcastplus.net/feed/impact-marketing-mondays~39ed67c3 Social entrepreneur and award winning marketing strategist Sian Conway-Wood brings you the Impact Marketing Mondays podcast. Kickstarting your week with practical, actionable tips, advice and marketing strategies to help you unlock more income and impact from your ethical business. Brought to you by Ethical Hour - the business community for Big Why business founders who put people and planet first. Fri, 24 Jul 2026 21:41:28 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/12_How_to_handle_the_ethical_attitude-behaviour_gap.mp3?dest-id=1460063 Why do people say they want ethical and sustainable products - but don’t actually put their money where their mouth is? Business of Fashion report that 66% of millennials say they are willing to spend more on sustainable brands... But only 37% are actually making sustainable purchases. So what’s with the gap between customer attitude and purchasing behaviour?  And how can we as brand owners overcome it and start making sales?  In today’s episode we’re breaking down why the attitude-behaviour gap exists and what we can do about it.    In this episode, you will learn: How to overcome the negative stereotypes about sustainable products How to appeal to your customer’s values What you can do to create the smoothest purchasing experience possible   If you liked this episode, you might also enjoy: [8] Why impact entrepreneurs struggle to make money   Take the FREE 5 day impact challenge and unlock more income & impact in your ethical... Mon, 28 Oct 2019 17:55:04 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/12_How_to_handle_the_ethical_attitude-behaviour_gap.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/11_how_to_get_laser_focused_for_success.mp3?dest-id=1460063 Do you struggle to get your to do list under control? Feel like there’s not enough hours in the day? Tired of being on a constant hamster wheel? When we take the brave step to go into business for ourselves, we often find ourselves doing ALL. THE. THINGS.  Before long it becomes difficult to tell what’s working, what’s bringing in sales, and what is simply a waste of our time - so we end up doing it all - “just in case”.  But this lack of focus keeps us stuck, overwhelmed and unable to grow. In today’s episode I’m sharing simple techniques you can use to get focused for success: so you get more results in less time, and with less effort.    In this episode, you will learn: The power of timing your tasks, and what it will reveal about your workload Where it IS worth investing your time  Which tools I recommend for focusing your time, talent and energy   If you liked this episode, you might also enjoy: Episode 3: How to manage your social media in less tha... Mon, 21 Oct 2019 05:00:00 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/11_how_to_get_laser_focused_for_success.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/10_What_Id_do_differently_if_I_was_starting_my_business_today.mp3?dest-id=1460063 “If you were starting your business again today, knowing what you know now, what would you do differently?” This is such a powerful question! It’s the perfect opportunity to reflect on what does and doesn’t work, and the best ways to grow your business. today I’m sharing what I’d do differently, as well as some things I was really glad I did. I’ll share which platforms have accelerated my growth, and the things I wouldn’t do again. This is your opportunity to learn from my mistakes and tap into your own experience to unlock more growth for your business - whether you’re just getting started or you’ve been running for a while.   In this episode, you will learn: Which platforms create the most growth The number 1 thing you should do for your business today What I would have said to myself on day 1 of starting my business.   If you liked this episode, you might also enjoy: [2] How can I grow my audience? [6] What is a mark... Mon, 14 Oct 2019 09:00:46 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/10_What_Id_do_differently_if_I_was_starting_my_business_today.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/9_3_ways_to_find_your_next_customer_today.mp3?dest-id=1460063 Where is your next customer coming from? Knowing this is the key to building a sustainable business, making consistent income and having the positive impact you dream of. Marketing is often a long game - over time you build brand awareness and nurture relationships with your audience to turn them into paying customers and raving fans. But let’s be honest, as an independent business owner, it’s important to seize every opportunity to find a new customer, and sometimes you need that to happen right now! In this episode I’m sharing 3 ways that you can find your next customer today... who may be closer than you think!   In this episode, you will learn: Where your next sale could come from today How to get action focused and drive results quickly 3 steps you can take today to find your next customer! Helpful links and resources: Blog: How to create an ethical marketing strategy If you liked this episode, you might also enjoy: [3] How to manage y... Mon, 07 Oct 2019 12:00:00 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/9_3_ways_to_find_your_next_customer_today.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/8_Why_impact_entrepreneurs_struggle_to_make_money.mp3?dest-id=1460063 Marketing isn’t just the thing you do to get more sales, it’s the heart and soul of your business. It’s the connections you build, the story you tell and the impact you make. A big part of marketing success comes down to mindset. Wildly successful businesses understand this - and those ventures you see struggling, well they just don’t. Your business success directly correlates to your money mindset. In the impact space, there are 4 core beliefs about money that can hold is back. Today we’re talking about money mindset, investing in the future of your business and the link between our money beliefs and our own self worth. In this episode, you will learn: How to identify your money mindset blocks Why it’s essential to make money as an impact entrepreneur 3 affirmations that I personally practice regularly for more income!   Helpful links and resources: Our LIVE Money Mindset talk with Rianne Klein Geltink   Take the FREE 5 day impact challenge an... Mon, 30 Sep 2019 06:00:00 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/8_Why_impact_entrepreneurs_struggle_to_make_money.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/7_Is_selling_ethical.mp3?dest-id=1460063 Today I’m asking a BIG question -  “Should we even be selling at all?” We care about sustainability and it breaks our hearts to see the amount of plastic waste filling up landfills. To see major clothing brands exploit their workers, then burn unworn stock they haven’t sold. When we’re encouraging people to buy less, make the most of what they have and shop ethically, should we be encouraging more consumption? This episode is all about trust-based selling, transparency with customers and how we can be that change we want to see in this world, whilst still making an income and an impact! In this episode, you will learn: Why the world needs you to sell your products and services The 4 principles of trust based selling and how they can help you make more income How to sell ethically with confidence   Helpful links and resources: Blog: How to create an ethical marketing strategy Take the FREE 5 day impact challenge and unlock more income &... Mon, 23 Sep 2019 06:00:00 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/7_Is_selling_ethical.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/6_What_is_a_marketing_strategy.mp3?dest-id=1460063 Did you know, most entrepreneurs don’t have a marketing strategy because they believe it will take too long to create, but 56% of businesses can’t prove that their marketing is giving them any return on investment! Marketing is all about finding the right people for your business - the people that will buy your products and services - and forming a relationship with them. It’s essentially how you tell the world you exist, and how you drive sales, so it’s a really important function within your business. But without the right marketing strategy, it’s easy to get overworked, overwhelmed and still not make enough income or impact!  If this is where you find yourself, then this episode is for you. I’ll show you how to take the overwhelm away, focus on doing one or two things really well, and increasing the conversions you get from the activity you’re already doing. In this episode, you will learn: How to figure out who’s going to buy your products or services... Mon, 16 Sep 2019 06:00:00 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/6_What_is_a_marketing_strategy.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/5_How_to_use_your_positive_impact_to_attract_new_customers.mp3?dest-id=1460063 Whether it’s through your ethical business practices, or the positive impact that your business is having on a cause, you’re in the business of giving. But did you know that through all this giving, you could also be getting? In this episode I’m talking about how you can use your positive impact to attract new customers, increase the reach of your brand and help you to make even more of a positive difference.   In this episode, you will learn: How to tell your impact story What you can do to make sure that your story reaches right audience How your impact can be shared with others   Helpful links and resources: Blog: How to build A business that gives back Blog: How to write an impact page for your ethical business website Blog: How to use your positive impact to attract new customers Take the FREE 5 day impact challenge and unlock more income & impact in your ethical business! Making a positive impact can feel overwhelming, but it... Mon, 09 Sep 2019 06:00:00 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/5_How_to_use_your_positive_impact_to_attract_new_customers.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/4_How_should_I_respond_to_PR_requests_from_journalists.mp3?dest-id=1460063 Do you want to see your brand in the mainstream media? How would it feel to see your products featured in your favourite magazines, or even on the television? Andy Warhol said "In the future, everyone will be world-famous for 15 minutes".  By getting your brand into the spotlight through the right publications, radio stations and TV channels, you can benefit from free publicity - which will help you reach an even bigger audience. Today’s episode is here to help you respond to PR requests from journalists so you can secure more media opportunities and get your brand noticed! In this episode, you will learn: How to make sure your brand gets picked up by journalists How to respond to a media interview request to make sure you get selected How to leverage press opportunities to grow your brand Helpful links and resources: If you want to see my TV appearance on TRT World, where I debated ethical consumption, you can find it here: https://youtu.be/6Ix0i26ptuM ... Mon, 02 Sep 2019 06:00:12 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/4_How_should_I_respond_to_PR_requests_from_journalists.mp3?dest-id=1460063 https://traffic.libsyn.com/secure/impactmarketingmondays/3_How_to_manage_your_social_media_in_less_than_3_hours_a_week.mp3?dest-id=1460063 If you’re trying to build your brand’s social media presence, it can feel overwhelming.  How are you supposed to make time to create quality content, nurture your audience and juggle all the platforms, while you’re busy running your business as well?  In today’s episode I’m helping you to get the time-suck of social media down to just 3 hours a week! In this episode, you will learn: How to get your content in front of the right people How to focus your social media on making an income and an impact How to cut down your social media time to just 3 hours a week and still get results! If you liked this episode, you might also enjoy: Episode 2: How can I grow my audience? Take the FREE 5 day impact challenge and unlock more income & impact in your ethical business! Making a positive impact can feel overwhelming, but it doesn’t have to be. You can start contributing to the causes you care most about right now, no matter what size or stage your... Mon, 02 Sep 2019 05:58:30 +0000 https://traffic.libsyn.com/secure/impactmarketingmondays/3_How_to_manage_your_social_media_in_less_than_3_hours_a_week.mp3?dest-id=1460063