//podcastplus.net/feed/entrepreneurs-not-a-but-b-strategy-marketing-growth-business-development~7f3cddd4 Entrepreneurs, it's not A, but B strategy. NOTA BUTB strategy podcast gives crystal clear advices for Marketing, Growth Strategy, and Business Development. This inspiring and readily actionable podcast can be your ultimate game changer. Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups. Mon, 04 May 2026 09:43:42 +0000 https://mcdn.podbean.com/mf/web/gt7awh/Successful_fundraising_is_from_NOT_your_products_BUT_your_people_customers_or_team_NB11.mp3 With Claire Chang, Managing Director at IgniteXL Accelerator at Silicon Valley LinkedIn  here Website  here What's different, VC vs. Accelerator? How Accelerator get the fund? What is the best strategy to globalize your product? (10:00) How to really know the customer perspective? (13:00) Popular mistakes when entering global markets How to network in Silicon Valley? (18:00) A story to get the VC fund from Hyundai (20:00) Korea brand in Silicon Valley (27:00)   Hey there, find my wine collection on instagram @ chloedoyeon . ;) Tue, 09 Oct 2018 02:49:26 +0000 https://mcdn.podbean.com/mf/web/gt7awh/Successful_fundraising_is_from_NOT_your_products_BUT_your_people_customers_or_team_NB11.mp3 https://mcdn.podbean.com/mf/web/fip5bn/Crowdfunding_is_NOT_to_raise_money_BUT_to_exercise_marketing_with_Samit_Patel_NB10.mp3 Crowdfunding strategy PR strategy Kickstarter platform characteristics Digital marketing strategy What should be the primary goal for Kickstarter campaign?  How important is it to prepare email subscribers?   Where is the most effective marketing channel? Can you give an example of successful campaign?     Find @chloedoyeon on Instagram, Facebook, or Twitter Fri, 06 Apr 2018 02:07:45 +0000 https://mcdn.podbean.com/mf/web/fip5bn/Crowdfunding_is_NOT_to_raise_money_BUT_to_exercise_marketing_with_Samit_Patel_NB10.mp3 https://mcdn.podbean.com/mf/web/d79k3y/Create_9_income_streams_NOT_with_risk_hungry_BUT_risk_averse_attitude_by_Dorie_Clark_NB9.mp3 Interview Topics Building brand, “portfolio career” Strategies that entrepreneurs can use to monetize your expertise and create multiple income streams Necessary elements and tactics for successful entrepreneurship Contributors for Forbes, HBR Efforts to become Adjunct professor at Duke Univ, Tufts Univ, and Emerson College   LinkedIn  @Dorie Website  https://dorieclark.com/ Resources mentioned in the podcast:  88Questions Worksheet   This podcast @chloedoyeon Wed, 28 Mar 2018 03:12:00 +0000 https://mcdn.podbean.com/mf/web/d79k3y/Create_9_income_streams_NOT_with_risk_hungry_BUT_risk_averse_attitude_by_Dorie_Clark_NB9.mp3 https://mcdn.podbean.com/mf/web/4w56dq/Distraction_is_NOT_bad_BUT_a_good_source_of_creativity_with_Barbara_Oakley_NB8.mp3   Be open and flexible is the way to build your unique expertise and viewpoint.  When dabbling into something else, the mixture of happening creates new approach will come out.     Steve Jobs' Quote: That only after you're there, can you then connect the dots. “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.     -How to seek out and work with mentors? -The two faces of Kindness from previous book from Barbara Oakley     LinkedIn  @Barbara Website  Barbaraoakley.com     Facebook for our podcast @Chloedoyeon Wed, 21 Mar 2018 03:01:43 +0000 https://mcdn.podbean.com/mf/web/4w56dq/Distraction_is_NOT_bad_BUT_a_good_source_of_creativity_with_Barbara_Oakley_NB8.mp3 https://mcdn.podbean.com/mf/web/tt4eh2/Create_hype_NOT_by_marketing_dollar_BUT_by_kick_ass_UX_with_Florian_Bohnert_at_Mobike_NB7.mp3 Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today. It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience Guerrilla marketing history behind UBER, Mobike and others Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run Focusing on user experience is the key aspect to increase stickiness Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation,  retention , revenue, referral) And others as well Learning from company growth from dozens to hundreds of employees Entrepreneurship in China Prerequisites to be a fast growing company in addition to great product Mobike story and vision   LinkedIn  @florianbohnert Twitter  @mobikeflo   Facebook Page... Tue, 13 Mar 2018 09:27:06 +0000 https://mcdn.podbean.com/mf/web/tt4eh2/Create_hype_NOT_by_marketing_dollar_BUT_by_kick_ass_UX_with_Florian_Bohnert_at_Mobike_NB7.mp3 https://mcdn.podbean.com/mf/web/z2edze/Fight_a_price_war_NOT_with_lower_price_BUT_with_even_higher_spending_NB6.mp3 Fight a price war NOT with lower price, BUT with even higher spending. 1. Higher spending of differentiation strategies 2. Higher spending of sales 3. Higher spending on CS My client's Early Bird Satisfaction Service   Take a look at your product or service. Focus on a certain channel or specific stage of customer's journey. Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder.     Reach me @chloedoyeon at Twitter, Facebook, and Instagram     Sat, 17 Feb 2018 15:55:16 +0000 https://mcdn.podbean.com/mf/web/z2edze/Fight_a_price_war_NOT_with_lower_price_BUT_with_even_higher_spending_NB6.mp3 https://mcdn.podbean.com/mf/web/jvum3r/Invest_Facebook_Marketing_NOT_on_Pages_BUT_on_your_Personal_Account_NB5.mp3 Today, my NOT A BUT B strategy will cover how to tackle this Facebook overhaul. In my humble opinion, you should invest Facebook Marketing NOT on Pages BUT on your Personal account.   Consider patterns and characteristics of user's session. Consider the essence nature of Newsfeed.   Of all those factors, what do you think matter the most for FB algorithm to decide which content is being relevant content and meaningful for social interaction and the network in the community? It is the content creator.   If you are NOT a publisher, BUT a person whom I can follow, You have multiple benefits.   Join the conversation by leaving comments or Reviews. Find me on Twitter, Facebook, or Instagram @chloedoyeon Mon, 12 Feb 2018 14:59:00 +0000 https://mcdn.podbean.com/mf/web/jvum3r/Invest_Facebook_Marketing_NOT_on_Pages_BUT_on_your_Personal_Account_NB5.mp3 https://mcdn.podbean.com/mf/web/erhywn/Try_NOT_to_find_customers_BUT_to_invite_contributors_NB4.mp3 Inviting Contributor offers the promise of “Scalable Intimacy” Contributors are your best ally. They are your references!   8 Benefits to have Contributors   Who are Contributors?   How can you find Contributors? -Buzzsumo: http://buzzsumo.com/ -Upfluence: https://search.upfluence.com -Networking   4 Rewards to Offer -Money -Stability -Status -Attention   Check out  "The Ultimate Guide to Master Contributors and Influencers Marketing eBook."  Leave a comment or review for this podcast with your social handles, and I'll directly send it to you. Wed, 07 Feb 2018 05:18:38 +0000 https://mcdn.podbean.com/mf/web/erhywn/Try_NOT_to_find_customers_BUT_to_invite_contributors_NB4.mp3 https://mcdn.podbean.com/mf/web/iinyue/Do_NOT_hire_top_tier_BUT_recruit_2nd_tier_performers_NB3.mp3 Don't get me wrong. Intelligence is a strong predictor of performance success. Screening based on the predictable quality of the school name or academic performance relatively scores high. ..... Laszlo Bock, Senior Vice President of People Operations for Google, interviewed with Thomas Friedman on NY Times about How to get a Job at Google.  .... What do you think? Do you have anything to say? Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram @chloedoyeon Fri, 02 Feb 2018 10:05:02 +0000 https://mcdn.podbean.com/mf/web/iinyue/Do_NOT_hire_top_tier_BUT_recruit_2nd_tier_performers_NB3.mp3 https://mcdn.podbean.com/mf/web/byq2pv/You_may_NOT_need_buyers_BUT_partners_NB2.mp3 How can I find a reliable buyer? Will buyers accept this price? most companies focus on buyers. This is WRONG question to ask in the first place. you should not initiate your business on your position. Because, your buyer is thinking the same question. How can I find a reliable seller? Where is the trustworthy manufacturer? .... What do you think?  Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram  @chloedoyeon   Fri, 02 Feb 2018 01:25:48 +0000 https://mcdn.podbean.com/mf/web/byq2pv/You_may_NOT_need_buyers_BUT_partners_NB2.mp3