//podcastplus.net/feed/digital-marketing-made-easy~51dd7c5a Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com Wed, 10 Jun 2026 05:28:23 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/61105260/ep_90_top_tips_for_using_generative_ai_ethically_in_marketing_edited.mp3 In this episode, we break down how to ethically use generative AI without crossing any lines.  From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through.  Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AI responsibly and effectively. Here are the Highlights: (01:18) Inspiration not duplication (03:56) Take the idea and make it your own (06:36) Aligned to the brand (11:16) Collaboration between AI and human teams Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group -  https://www.facebook.com/groups/businessconsort/ Fo... Wed, 21 Aug 2024 23:15:01 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/61105260/ep_90_top_tips_for_using_generative_ai_ethically_in_marketing_edited.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60946557/dmme_189.mp3 Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue. We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights. Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started! Here are the Highlights: (01:11) ROI on email marketing is HUGE (04:14) It's hard work! (08:14) Drip campaigns (11:13) Clear calls to action (13:03) Partnering and subscription models Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Market... Wed, 07 Aug 2024 23:05:02 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60946557/dmme_189.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60787891/ep_88_top_10_tips_to_starting_or_scaling_your_ecommerce_business.mp3 In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content. Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive. Here are the highlights: (01:22) The positive effects of Covid (04:46) SEO strategies (06:11) We need to sell consistently (08:23) The importance of Social Proof Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the D... Wed, 24 Jul 2024 23:15:03 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60787891/ep_88_top_10_tips_to_starting_or_scaling_your_ecommerce_business.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60650292/ep_87_3_easy_steps_to_create_a_content_strategy_mixdown.mp3 Welcome to Episode 87 of Digital Marketing Made Easy!  Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart.  We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth.  Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results.  Highlights:  (2:17) Content marketing mission statements that align with purpose and values (3:51) Long-term goals and aspirations in your business (7:20) Training AI tools to create aligned content (9:20) Saving time with AI Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group -  https://www.facebook.com/groups/businessconsort/ Follow us on Ins... Wed, 10 Jul 2024 23:15:34 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60650292/ep_87_3_easy_steps_to_create_a_content_strategy_mixdown.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60514425/dmme86.mp3 Welcome once again to another episode of Digital Marketing Made Easy. In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts. We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships. This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies. Here are the highlights: (00:39) New qualifications! (04:07) Keep a dashboard (05:06) One post at a time (09:06) Connect differently Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group -  https:/... Wed, 26 Jun 2024 23:16:05 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60514425/dmme86.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60361040/ep_85_6_ways_to_use_ai_to_help_create_content_and_boost_seo_mixdown.mp3 Welcome to Episode 85 of the Digital Marketing Made Easy podcast! In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies.  We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic.  Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game.  Highlights: (1:20) Using AI to boost SEO and content generation (5:08) Improve readability and SEO performance (7:19) Relationships between words, phrases, and topics (9:56) SEO and content creation training  Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group -  https://www.facebook.com/groups/businessconsort/ F... Wed, 12 Jun 2024 23:30:03 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60361040/ep_85_6_ways_to_use_ai_to_help_create_content_and_boost_seo_mixdown.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60211387/episode_84_what_are_the_key_skills_a_marketer_needs_to_future_proof_their_career_mixdown.mp3 Today I’m diving into the essential skills every marketer needs to future-proof their career.   In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation.  I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity.  So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond.  Highlights:  (1:03) Future-proofing digital marketing careers (4:11) Upskilling and acquiring diverse skills (6:00) Data analysis, content creation and adaptability (12:03) Essential skills for marketers to future-proof their careers Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Joi... Wed, 29 May 2024 23:30:03 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60211387/episode_84_what_are_the_key_skills_a_marketer_needs_to_future_proof_their_career_mixdown.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60024798/episode_83_2_ways_to_sell_your_courses_programmes_easily_mixdown.mp3 Welcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes.  From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.  Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market.  Here are the highlights:  (2:11) Unleash your courses and programs to the online world (3:06) Master the art of marketing to expand your reach (4:01) Marketing strategies for online creators (11:26) Engaging audiences and crafting compelling content Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-dig... Wed, 15 May 2024 23:30:03 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/60024798/episode_83_2_ways_to_sell_your_courses_programmes_easily_mixdown.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/59749954/ep_82_4_effective_ways_to_use_relationship_marketing_to_boost_your_salesmixedsg.mp3 This week we are diving deep into relationship marketing.  Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered. So, tune in, and let's start making those connections that not only last but also pay off! Here are the highlights: (01:30) Communication is central (06:12) That personal touch (08:13) Exceptional customer service (09:46) Building trust and loyalty (10:35) Thought leadership Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group -  https://www.facebook.com/groups/businessconsort/ Follow us on ... Wed, 01 May 2024 23:15:02 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/59749954/ep_82_4_effective_ways_to_use_relationship_marketing_to_boost_your_salesmixedsg.mp3 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/59500028/ep_81_4_ways_to_use_ai_to_attract_and_convert_customers_mixdown.mp3 Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.  In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.  From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.  Get ready to use AI to its fullest potential.  Here are the highlights:  (1:01) Finding the right tools (3:21) What are you doing with AI? (7:28) Leveraging AI for email marketing automation (12:29) Conversion strategies and real-time engagement  Connect with Dawn: Visit our website -  https://www.digitalandsocialmediaacademy.com/   Buy the Dynamic Digital Marketing book today -  https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group -  https://www.facebook.co... Wed, 17 Apr 2024 23:30:03 +0000 https://growx.podkite.com/https/PK5tg4niel/api.spreaker.com/download/episode/59500028/ep_81_4_ways_to_use_ai_to_attract_and_convert_customers_mixdown.mp3