//podcastplus.net/feed/darwins-medicine~2d88d486 The Darwin’s Medicine podcast is for strategists in the biomedical industry but will interest anyone who works in medtech, pharma and related sectors.The biomedical industry is a complex adaptive system. Try to explain it by simple models or extrapolation and you soon find that nothing in this, the world’s most important industry, makes sense. Darwinian evolution explains such systems. In this podcast, Professor Brian D Smith complements his critically acclaimed book of the same name to give insights into how we can shape the evolution of the industry and its business models. Tue, 05 May 2026 09:01:40 +0000 https://anchor.fm/s/469af1f0/podcast/play/93738181/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-30%2F388965473-44100-2-82b9b126cbf36.mp3 In this seminar, expect to learn what it is that will seperate those life sciences companies who will gain from AI from those that will suffer pain without reward. Sat, 02 Nov 2024 14:00:35 +0000 https://anchor.fm/s/469af1f0/podcast/play/93738181/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-30%2F388965473-44100-2-82b9b126cbf36.mp3 https://anchor.fm/s/469af1f0/podcast/play/93737215/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-30%2F388964311-44100-2-6bd0a06975fe1.mp3 In this seminar, expect to learn what the Giraffe's laryngeal nerve and your firm's inability to be agile have in common, and the solution that this metaphore gives you. Sat, 02 Nov 2024 13:59:02 +0000 https://anchor.fm/s/469af1f0/podcast/play/93737215/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-30%2F388964311-44100-2-6bd0a06975fe1.mp3 https://anchor.fm/s/469af1f0/podcast/play/93345886/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-21%2F388476752-44100-2-d19828de9fd97.mp3 Bayer's restructuring is a gamble that pushing decision making out from the centre will make it more responsive to the market. What would have to be true to make it work? The answer, surprisingly, can be found in the 9 brains of the Octopus. If you would like a copy of the article on which this seminar is based, please get in touch. Tue, 22 Oct 2024 16:10:54 +0000 https://anchor.fm/s/469af1f0/podcast/play/93345886/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-21%2F388476752-44100-2-d19828de9fd97.mp3 https://anchor.fm/s/469af1f0/podcast/play/92642800/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-6%2F387611455-44100-2-bba58ac1df3db.mp3 This is the third in a series of four seminars, based on a series of PME articles, written for strategists in pharma and medtech. Please share with your colleagues. The series is about the most difficult questions you can be asked at a strategy review and how to answer them. In this seminar, the question is "Do the parts of your strategy fit together?" The fit between strategy components, their synergy and the risk of internal contradictions, is one of the most difficult things for strategists to get right. If you would like a PDF of the articles on which this series is based, or if you would like to discuss how my research can help your business, contact me on brian.smith@pragmedic.com Sun, 06 Oct 2024 10:44:10 +0000 https://anchor.fm/s/469af1f0/podcast/play/92642800/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-6%2F387611455-44100-2-bba58ac1df3db.mp3 https://anchor.fm/s/469af1f0/podcast/play/92319652/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-28%2F387207171-44100-2-f169ab451d54a.mp3 This is the second in a series of four seminars, based on a series of PME articles, written for strategists in pharma and medtech. Please share with your colleagues. The series is about the most difficult questions you can be asked at a strategy review and how to answer them. In this seminar, the question is "What's the difference between our strategy and that of our competitors?" If you would like a PDF of the articles on which this series is based, or if you would like to discuss how my research can help your business, contact me on brian.smith@pragmedic.com Sun, 29 Sep 2024 12:24:11 +0000 https://anchor.fm/s/469af1f0/podcast/play/92319652/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-28%2F387207171-44100-2-f169ab451d54a.mp3 https://anchor.fm/s/469af1f0/podcast/play/90955806/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-27%2F385410493-44100-2-1fd75594900d8.mp3 Much of what strategy consultants sell is snake oil, which thrives and spreads because their clients prefer easy to swallow hype to substance that demands thinking. In this seminar and article, I help marketers in pharma and medtech seperate the fashionable and popular from the well-founded and effective. If you would like the article on which this video is based, mail me on brian.smith@pragmedic.com. Tue, 27 Aug 2024 17:56:32 +0000 https://anchor.fm/s/469af1f0/podcast/play/90955806/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-27%2F385410493-44100-2-1fd75594900d8.mp3 https://anchor.fm/s/469af1f0/podcast/play/90955273/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-27%2F385409789-44100-2-44cc18120111d.mp3 Strategising is, if nothing else, something that requires us to think hard. The best strategists learn to understand their their own thinking flaws. To do so, it helps to understand how we evolved to be planners. In this seminar, I share what the San people of southern Africa can teach strategists in the pharma and medtech sectors. Tue, 27 Aug 2024 17:44:38 +0000 https://anchor.fm/s/469af1f0/podcast/play/90955273/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-27%2F385409789-44100-2-44cc18120111d.mp3 https://anchor.fm/s/469af1f0/podcast/play/86058361/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-29%2F375934025-44100-2-74df480b7adf7.mp3 This is the first in a series of four seminars, based on a series of PME articles, about the most difficult questions you can be asked at a strategy review and how to answer it. In this seminar, the question is "What do you know that our competitors don't?" Thu, 23 May 2024 16:40:47 +0000 https://anchor.fm/s/469af1f0/podcast/play/86058361/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-29%2F375934025-44100-2-74df480b7adf7.mp3 https://anchor.fm/s/469af1f0/podcast/play/86058059/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-29%2F375933117-44100-2-e32ba7959231d.mp3 What's your metaphor for commercial excellence? A hunting predator perhaps? Try the dragonfly, which is much more effective and efficient than a lion, tiger or other hunter we might imagine. In this seminar, I'll tell why that is and why it matters in practice. If you would like the PDF of the article on whiich this seminar is based , or you would like to know more about my research into strategy in the life sciences industry, please contact me on brian.smith@pragmedic.com Wed, 01 May 2024 08:57:32 +0000 https://anchor.fm/s/469af1f0/podcast/play/86058059/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-29%2F375933117-44100-2-e32ba7959231d.mp3 https://anchor.fm/s/469af1f0/podcast/play/84348264/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-21%2F371707919-44100-2-dfe70a501556c.mp3 The strategy review, whether at brand, business unit or board level is a salient feature of business life. Setting aside its importance to the business, the time and effort it consumes and the reputational and political impact it can have make it an annual focus for many managers and executives. Like any other business activity, there are those who excel during this ritual and those that don’t. Cultural evolution provides a valuable, practical insight into how to be the former and not the latter. Spare me 6' 36" and I’ll let you into the secret.If you would like the article that accompanies this seminar, or you would like to talk about how to impress at your strategic review, visit www.pragmedic.com or mail me at brian.smith@pragmedic.com Thu, 21 Mar 2024 13:11:19 +0000 https://anchor.fm/s/469af1f0/podcast/play/84348264/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-21%2F371707919-44100-2-dfe70a501556c.mp3