//podcastplus.net/feed/branding-matters~9f95e68d BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable ​branding tips. All here to help you build a brand that matters. Wed, 16 Sep 2026 02:54:55 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17803713-how-to-start-a-movement-scott-goodson.mp3 Send us a text I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing. Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand, ignite loyalty, or leave your mark, Scott’s insights are pure gold. If you're ready to dive in and build a brand that truly matters - the fall season premiere starts now! Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand . Thanks for listening! If you enjoyed this episode, please leave a 5-star rating... Fri, 12 Sep 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17803713-how-to-start-a-movement-scott-goodson.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16764782-best-of-branding-matters-how-to-stand-out-by-flipping-the-script-charity-gibson.mp3 Send us a text Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company. Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums. In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own. You won't want t... Fri, 05 Sep 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16764782-best-of-branding-matters-how-to-stand-out-by-flipping-the-script-charity-gibson.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17010765-best-of-branding-matters-how-small-bits-of-happiness-can-boost-your-brand-mercedes-anastasia-korngut.mp3 Send us a text Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness , Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness , where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being. Mercedes, the producer and co-host of Hack Your Happiness , is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact. Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challeng... Fri, 22 Aug 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17010765-best-of-branding-matters-how-small-bits-of-happiness-can-boost-your-brand-mercedes-anastasia-korngut.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16284194-best-of-branding-matters-how-to-transform-trauma-into-brand-strength-through-vulenerability-jenna-quaranta-jq.mp3 Send us a text Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history. In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method". Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry. Join us as we ... Fri, 08 Aug 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16284194-best-of-branding-matters-how-to-transform-trauma-into-brand-strength-through-vulenerability-jenna-quaranta-jq.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16284194-best-of-branding-matters-how-to-transform-trauma-into-brand-strength-through-vulenerability-jenna-quaranta-jq.mp3 Send us a text Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history. In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method". Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry. Join us as we ... Fri, 08 Aug 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16284194-best-of-branding-matters-how-to-transform-trauma-into-brand-strength-through-vulenerability-jenna-quaranta-jq.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16639372-best-of-branding-matters-how-yeti-revolutionized-the-way-we-chill-bill-neff.mp3 Send us a text Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name. During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance. Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offer... Fri, 25 Jul 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16639372-best-of-branding-matters-how-yeti-revolutionized-the-way-we-chill-bill-neff.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16639372-best-of-branding-matters-how-yeti-revolutionized-the-way-we-chill-bill-neff.mp3 Send us a text Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name. During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance. Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offer... Fri, 25 Jul 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/16639372-best-of-branding-matters-how-yeti-revolutionized-the-way-we-chill-bill-neff.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17419026-how-to-build-real-influence-amanda-russell.mp3 Send us a text In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age. During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement. Tune in to: Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management. Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market. Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience. Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape. Whether you’re building ... Fri, 11 Jul 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17419026-how-to-build-real-influence-amanda-russell.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17419026-how-to-build-real-influence-amanda-russell.mp3 Send us a text In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age. During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement. Tune in to: Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management. Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market. Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience. Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape. Whether you’re building ... Fri, 11 Jul 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17419026-how-to-build-real-influence-amanda-russell.mp3 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17374202-how-to-turn-your-passion-into-a-successful-brand-chantal-miyagishima.mp3 Send us a text In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers -  simply by sharing her love for knitting and consistently providing valuable content to her community.  But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community. What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative appr... Fri, 27 Jun 2025 06:00:00 +0000 https://p.podderapp.com/1565413367/www.buzzsprout.com/1445740/episodes/17374202-how-to-turn-your-passion-into-a-successful-brand-chantal-miyagishima.mp3