//podcastplus.net/feed/b2b-marketing-podcast~6fdc6139 The essential resource for B2B marketers. Fri, 09 Oct 2026 09:13:49 +0000 https://feeds.soundcloud.com/stream/1691193513-b2bmarketingpod-episode-127-how-to-build-and-retain-high-performing-teams-with-michelle-mccann.mp3 In this week’s episode of the podcast, David Rowlands, Head of Content, B2B Marketing sat down with Michelle McCann, CMO, Author, Speaker, to discuss how to build and retain high performing marketing teams. They talk about everything from what makes a good CMO to how to work with your CEO to the key to unlocking your team’s potential.They also talk about how to use 'radical candor' when it comes to feedback and why creating realistic targets is so essential in B2B. David and Michelle also touched upon the findings from the 2023 Leaders Forum, which you can find here: https://b2bmarketing.net/feature-post-b2b-insights/leaders-forum-2023-findings/In addition, if you’d like to learn more about our community hub, check out Propolis to gain expert advice, access to our Community Index and all the latest in B2B marketing: https://propolis.b2bmarketing.net Fri, 15 Dec 2023 13:40:45 +0000 https://feeds.soundcloud.com/stream/1691193513-b2bmarketingpod-episode-127-how-to-build-and-retain-high-performing-teams-with-michelle-mccann.mp3 https://feeds.soundcloud.com/stream/1648923264-b2bmarketingpod-episode-123-the-evolution-of-abm-with-global-abx-director-henkel-ryan-almond.mp3 In this latest episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global ABX Director of Henkel Ryan Almond to discuss the evolution of ABM and if there is a fundamental difference between ABM and ABX. They also delve into everything from how AI is seeping into ABM from a content and analytics perspective to where sales is going with its relationship to marketing. Plus, Ryan shares the key attributes to the ideal ABMer.If you want to hear more about the ABM journey at Henkel, check Ryan’s session at the B2B Marketing Global ABM Conference and book your tickets here: https://b2bmarketing.swoogo.com/abmglobalconference Wed, 25 Oct 2023 10:04:11 +0000 https://feeds.soundcloud.com/stream/1648923264-b2bmarketingpod-episode-123-the-evolution-of-abm-with-global-abx-director-henkel-ryan-almond.mp3 https://feeds.soundcloud.com/stream/1516076689-b2bmarketingpod-episode-102-how-to-adopt-a-joined-up-measurement-strategy-with-just-global.mp3 If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you can’t, you’re operating blindly, and aren’t seeing the full picture of your hard work.Just Global’s Emilie Lee, EVP global analytics, and Ritesh Patel, director of analytics, join B2B Marketing’s Lucy Gillman for the who, what and why of an integrated measurement strategy. They discuss how to start with goals, the importance of building trust and clarity, getting your team singing off the same hymn sheet and unlocking inspirational insights. Thu, 18 May 2023 08:00:22 +0000 https://feeds.soundcloud.com/stream/1516076689-b2bmarketingpod-episode-102-how-to-adopt-a-joined-up-measurement-strategy-with-just-global.mp3 https://feeds.soundcloud.com/stream/1515269584-b2bmarketingpod-episode-102-how-to-transform-your-go-to-market-strategy.mp3 Out with the old and in with the new! For ANNUITAS’ Adam Needles and Martin Schneider, it’s time to rethink your go-to-market strategy. They join Ignite USA Co-Host, Katie Martell, to explain how you can take the next big step through a Converged Growth Lens. In this episode, they explore why sales and marketing alignment might actually be unattainable, the Balkanization of customer data, and much, much more.To find out more about taking your GTM strategy to the next level, make sure you attend Adam and Martin’s session at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_102:_how_to_transform_your_go-to-market_strategyIgnite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspir... Tue, 16 May 2023 11:24:27 +0000 https://feeds.soundcloud.com/stream/1515269584-b2bmarketingpod-episode-102-how-to-transform-your-go-to-market-strategy.mp3 https://feeds.soundcloud.com/stream/1512687118-b2bmarketingpod-episode-101-driving-sustained-growth-with-steve-cheliotis.mp3 In the run up to Ignite USA, Gravity Global’s Global Brand Insights Director, Steve Cheliotis, joins co-host Katie Martell for a sneak peak into their keynote session on driving sustained growth.The pair discuss what Gravity’s Fame, Admiration and Belief (F.A.B.) means for you, how to be strategy-led but data-informed, setting aside the ‘convenient’ marketing and how to adopt an always on approach for maximum momentum.To find out more insights from industry leaders, make sure you secure your spot at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=podcast&utm_term=episode_101:_driving_sustained_growth_with_steve_cheliotisIgnite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interact... Fri, 12 May 2023 13:01:51 +0000 https://feeds.soundcloud.com/stream/1512687118-b2bmarketingpod-episode-101-driving-sustained-growth-with-steve-cheliotis.mp3 https://feeds.soundcloud.com/stream/1511063848-b2bmarketingpod-episode-100-celebrating-20-years-of-b2b-marketing.mp3 We’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very own Joel Harrison, Editor-in-Chief and Co-Founder, and Richard O’Connor, CEO.The pair take stock of how we and the wider industry have changed since the early noughties. They look at how to take a business from a magazine to the go-to community intelligence platform and why Propolis is the culmination of 20 years of hard work and know-how.To find out more about Propolis and the mine of exclusive content, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_100:_celebrating_20_years_of_b2b_marketingIf you haven’t already, make sure you secure your spot to Ignite London – the biggest event on all things B2B. Over two days you’ll be inspired by B2B pioneers and game changers through workshops, roundtables, training courses and more. Grab your... Wed, 10 May 2023 13:26:46 +0000 https://feeds.soundcloud.com/stream/1511063848-b2bmarketingpod-episode-100-celebrating-20-years-of-b2b-marketing.mp3 https://feeds.soundcloud.com/stream/1506385006-b2bmarketingpod-ranapodcastfinal-2.mp3 How can you tell stories that actually matter? That resonate with your audience? Avery Dennison’s VP Marketing joins David Rowlands, Head of Content at B2B Marketing, to lift the lid on all.They discuss the power in taking risks and going rogue, why constraints birth creativity, why it’s not all about you, and how to find your own story.Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_99:_telling_powerful_stories_with_rana_sidahmedIgnite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers. Fri, 05 May 2023 08:23:36 +0000 https://feeds.soundcloud.com/stream/1506385006-b2bmarketingpod-ranapodcastfinal-2.mp3 https://feeds.soundcloud.com/stream/1504503361-b2bmarketingpod-episode-98-making-the-case-for-influencer-marketing-with-ashley-zeckman.mp3 Influencers. No, it’s not all ‘use my discount code’, get ready with me, daily vlogs, trying out the latest viral hack or jumping on TikTok trends. For Ashley Zeckman, influencers can take your marketing efforts to the next level – without breaking the bank.She joins Katie Martell, co-host at Ignite USA, to unpack why you need to get serious about influencer marketing. They discuss what getting it right (and wrong) looks like, how to bring influencers into the mix, and much more.To find out more about influencer marketing, Ashley will be speaking at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_98:_making_the_case_for_influencer_marketing_with_ashley_zeckmanIgnite USA is where the B2B marketing industry comes together to connect and be inspired by B2B pioneers and ... Tue, 02 May 2023 10:10:37 +0000 https://feeds.soundcloud.com/stream/1504503361-b2bmarketingpod-episode-98-making-the-case-for-influencer-marketing-with-ashley-zeckman.mp3 https://feeds.soundcloud.com/stream/1502071204-b2bmarketingpod-episode-97-how-to-build-your-dream-function-from-the-ground-up-with-dan-ohara.mp3 What does the transition from big to small company look like? How can you successfully manage with less budget and resource? How can you measure your marketing activities? Can you even measure brand?David Rowlands, Head of Content at B2B Marketing, puts all these questions and more to Dan O’Hara, Marketing Director at DEMICA as they explore his journey there. They tackle creating ‘stop the scroll’ worthy content, how to tie your hard work back to revenue, translating your brand purpose to your audience, and much more.Want to attend the most prestigious night in B2B and get your work in front of the entire industry? Make sure you check out the B2B Marketing Awards. Hurry, submissions close on 16th June: https://www.b2bawards.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=awards&utm_term=episode_97:_how_to_build_your_dream_function_from_the_ground_up_with_dan_o%E2%80%99hara Fri, 28 Apr 2023 10:12:14 +0000 https://feeds.soundcloud.com/stream/1502071204-b2bmarketingpod-episode-97-how-to-build-your-dream-function-from-the-ground-up-with-dan-ohara.mp3 https://feeds.soundcloud.com/stream/1501390489-b2bmarketingpod-episode-96-belonging-in-the-workplace-with-dds-dobson-smith.mp3 Set aside the fruit bowls, the morning yoga, and bring your dog to work schemes. If you really want to create an attractive workplace and keep your staff, you need to have the systems and structures in place to foster belonging.DDS Dobson-Smith, Chief People Officer at Just Global, and Lucy Gillman, Deputy Editor at B2B Marketing, take a deep dive into how you can do just that.They discuss the ‘Great Realisation’ during Covid, why diversity and inclusion are pillars of belonging, the importance of having leaders worth following, surviving high school, and why we could always use a bit more kindness at work.To find out more about You Can Be Yourself Here, click here: https://www.amazon.co.uk/You-Can-Yourself-Here-Workplaces/dp/1544526547And for Leadership is a Behaviour Not a Title, click here: https://www.amazon.co.uk/Leadership-Behavior-Not-Title-Following-ebook/dp/B0BDJ6N4Q6 Thu, 27 Apr 2023 13:25:13 +0000 https://feeds.soundcloud.com/stream/1501390489-b2bmarketingpod-episode-96-belonging-in-the-workplace-with-dds-dobson-smith.mp3